# Striped Baby Basics Polarn O. Pyret Creates 100 Percent Organic Cotton Clothing for Kids By Tiana Reid | Published 2010-08-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/polarn-o-pyret References: [inhabitots](http://www.inhabitots.com/2010/08/28/polarn-o-pyret-100-organic-cotton-clothing-for-children/) & [polarnopyretusa](http://www.polarnopyretusa.com/) Sweden-based Polarn O. Pyret creates 100 percent organic cotton clothing for children and babies. The company has also recently released a new collection of recycled fleece. Not only are stripes a fun print, but they look absolutely fabulous on almost everyone -- especially children. Polarn O. Pyret offers a variety of [striped and non-striped designs](https://www.trendhunter.com/trends/stripe-throw-blanket) that are comfortable, durable and environmentally-friendly. **Implications** - Recently there has been a strong consumer shift towards organic products. People are willing to pay higher prices for products that have no added preservatives, chemicals and are all-round [eco-friendly](https://www.trendhunter.com/trends/ecopeacos-bath-bundle). Businesses that offer products in an organic form will please consumers who are both eco and health conscious. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Organic Cotton Clothing:** The trend towards organic products presents a disruptive innovation opportunity for businesses to offer eco and health conscious products. - **Striped Designs:** The trend towards striped designs presents a disruptive innovation opportunity for businesses to offer fun and stylish clothing for children and babies. - **Recycled Fleece:** The trend towards recycled materials presents a disruptive innovation opportunity for businesses to offer eco-friendly clothing and reduce waste. ### Industries Being Reshaped - **Children's Clothing:** Offering organic cotton clothing and stylish designs presents a disruptive innovation opportunity for businesses in the children's clothing industry. - **Eco-friendly Fashion:** The trend towards eco-friendly materials presents a disruptive innovation opportunity for businesses in the fashion industry to reduce waste and meet the demands of eco-conscious consumers. - **Sustainable Textiles:** The trend towards recycled materials presents a disruptive innovation opportunity for businesses in the textile industry to reduce waste and offer sustainable products. ## Related on Trend Hunter - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md) - [Organic Cotton Essentials](https://www.trendhunter.com/trends/organic-cotton.md) - [Organic Cotton Baby Blankets](https://www.trendhunter.com/trends/organic-cotton-baby-blanket.md) - [Organic Textile-Forward Baby Lines](https://www.trendhunter.com/trends/coyuchi-littles.md) - [Cotton-Enhanced Diaper Prints](https://www.trendhunter.com/trends/diaper-line.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Certified Organic Cotton Bedding](https://www.trendhunter.com/trends/organic-cotton-collection.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md)