# Bitter-Sweet V-Day Packaging Polar Seltzer Covers the Two Extremes of the Romantic Holiday By Kalin Ned | Published 2019-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polar-seltzer References: [boston](https://www.boston.com/food/restaurants/2019/01/24/polar-seltzer-just-dropped-a-bitter-sweet-valentines-day-small-batch-collection) & [twitter](https://twitter.com/PolarSeltzer) As [Valentine's Day approaches](https://www.trendhunter.com/trends/hershey-valentines-day), brands begin to launch [limited edition romance-focused packaging](https://www.trendhunter.com/trends/crumbl-red-box) for their existing products but only a few are as thoughtful as [Polar Seltzer](https://www.trendhunter.com/trends/polar-seltzer-dessert-cart). The Worcester-based company covers all its basis for February 14th and launches a contest for the chance to win one of its small-batch collections. Fans are encouraged to share Polar Seltzer's red or black heart on social media with the hashtag #PolarSeltzer. While the red is reserved for those who absolutely adore the holiday, the black one is for those who hate it. The selected winners will receive a set of bottles with customizable labels. The passionfruit and peach Red Hearts Seltzer boasts a playful 'You quench my thirst' slogan, while for the blackberry counterpart, Polar Seltzer ruthlessly includes sayings like "I'd rather drink alone" and "Friendzone." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dualistic Packaging:** Brands can create packaging that caters to both extremes of a situation, allowing consumers to feel seen and heard. - **Interactive Promotions:** Contests that encourage user-generated content on social media can increase brand engagement and create a sense of community among consumers. - **Personalized Labels:** Customizable labels allow brands to appeal to individual consumers and create a unique experience for each person. ### Who This Affects Most - **Beverage:** Brands can create limited edition packaging and products to celebrate holidays and create a sense of exclusivity within the industry. - **Social Media:** Brands can utilize social media to connect with consumers and create a sense of community through user-generated content and interactive promotions. - **Marketing:** Personalized labels and packaging can be a disruptive innovation opportunity within the marketing industry, allowing for a more personalized and individual approach to advertising. ## Related on Trend Hunter - [Rewarding Valentine's Date Campaigns](https://www.trendhunter.com/trends/first-dates-on-valentines.md) - [Valentine's Energy Beverages](https://www.trendhunter.com/trends/strawberry-rose-bloom-energy-drink.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Valentine's Day-Themed Beauty Packaging](https://www.trendhunter.com/trends/face-food.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Anti-Valentine's Dinner Experiences](https://www.trendhunter.com/trends/sour-hearts-social-club.md) - [Prickly Ex-Partner Valentine's Gifts](https://www.trendhunter.com/trends/topo-chico-hard-seltzer-1.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Spooky Dating-Inspired Candies](https://www.trendhunter.com/trends/ghosted-sweethearts.md)