# Bewildering Animal Animations The 'Polar Party' is an Interactive Game and Commercial By Akihiko Tse | Published 2013-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polar-party References: [designtaxi](http://designtaxi.com/news/361074/Interactive-Coca-Cola-Ad-Features-Polar-Animals-Performing-Crazy-Stunts/) & [ahhhhhhhhhhhhhhhhh](http://www.ahhhhhhhhhhhhhhhhh.com) British freelance animator Cyriak’s 'Polar Party' ad is one way to convey the “multidimensional feeling of happiness, satisfaction and delicious refreshment” of enjoying a bottle of [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming). The ad, which is also an animated game that comes a video game, psychadelic soundtrack to it, begins by showing the iconic Coca-Cola polar bear floating on a chunk of ice in the sea with a snowman and a bottle of [Coke](https://www.trendhunter.com/trends/coca-cola-ai). What happens after, though, is trippy as it is entertaining. The ad shows the animal transforming into a two headed polar bear, while the snowman behind turns into a bubble blowing dinosaur. The “Polar Party” then shows the polar bear splitting up and forming three ballerina bears, before the ice float changes to a tropical island. The polar bear is seen with a ring in its stomach acting as a jump-through hoop for smaller polars bears that are being ejected from a long-legged seagull’s backside. The scene finally changes to an orca with a flock of penguins on it being knocked over by a bowling ball, with a seagull in the ball hoisted by balloons playing the drums. Cyriak’s work is bemusing, while ridiculously amusing in equal measure. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Multidimensional Animations:** Disruptive innovation opportunity: Create interactive animations that convey complex emotions and experiences. - **Trippy Advertising:** Disruptive innovation opportunity: Develop psychedelic ads that capture audience attention and create a memorable brand experience. - **Transforming Characters:** Disruptive innovation opportunity: Design animations that showcase transformative characters and surprise viewers with unexpected visual elements. ### Sectors Adopting This - **Animation:** Disruptive innovation opportunity: Combine animation techniques to create unique and immersive advertising campaigns. - **Advertising:** Disruptive innovation opportunity: Incorporate surreal and mind-bending elements into advertising strategies to captivate audiences. - **Beverage:** Disruptive innovation opportunity: Utilize innovative animations to enhance brand storytelling and promote a sense of joy and refreshment in the beverage industry. ## Related on Trend Hunter - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md)