# Submerged Beer Ads The Polar Light Campaign is Intoxicating By Alex Scott | Published 2010-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polar-light-campaign2 References: [adsoftheworld](http://adsoftheworld.com/media/print/polar_light_submerged_dj) & [lacancha.ve](http://www.lacancha.com.ve/new/index.php) While the recent Stella campaign has been one of my favorite ads in a long time, the Polar Light Campaign, may be a new contender in the world of print. Created by the agency La Cancha, the Polar Light Campaign is new the newest marketing plug by the Venezuelan beer company. This is one of the best examples of art direction I've seen in years. It's too bad this beer isn't available in Canada because the Polar Light Campaign is definitely making me crave a cold one. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Submerged Advertising:** Opportunity for businesses to use underwater advertising as a unique and attention-grabbing marketing strategy. - **Creative Art Direction:** Innovative art direction in advertisements presents an opportunity for brands to differentiate themselves and capture consumers' attention. - **Crave-inducing Marketing:** Creating ads that evoke strong cravings in consumers can be a successful strategy for driving product demand and sales. ### Sectors Adopting This - **Beverage:** Beverage companies can explore submerged advertising to promote their products in a visually captivating way. - **Advertising and Marketing:** The use of creative art direction in advertising campaigns can create disruption and generate buzz in the advertising and marketing industry. - **Food and Beverage Retail:** Creating crave-inducing marketing campaigns for beverages can drive foot traffic and increase sales in food and beverage retail stores. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)