# Signal-Blocking Beer Coolers Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company By Meghan Young | Published 2014-02-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/polar-cell-phone-nullifier References: [fastcocreate](http://www.fastcocreate.com/3026829/this-beer-cooler-cuts-off-all-mobile-signals-forcing-you-to-actually-talk-to-the-people-your) & [paim.br](http://www.paim.com.br) It is becoming increasingly evident that people are finding their phones better company than the actual company they keep; the [Polar](https://www.trendhunter.com/trends/open-saas) Cell Phone Nullifier hopes to bring people back as far as the '90s to remind them that conversations in person are just as fulfilling and, arguably, vital for social creatures. It is a beer cooler that unleashes a bit of technology against technology. Created in collaboration with creative agency Paim Comunicação for a regional Brazilian beer brand, the Polar Cell Phone Nullifier [blocks all mobile signals](https://www.trendhunter.com/trends/slnt-faraday-phone-sleeve) within a five-foot radius. A case study revolving around the Polar Cell Phone Nullifier showed that people really appreciated the reminder to live in the moment and not be browsing to see what is better on social media. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Signal-blocking Devices:** Opportunity for companies to create signal-blocking devices for various settings and occasions to promote social interactions and human connections. - **Offline Experiences:** Opportunity for companies to create products and services that encourage people to disconnect from technology and have meaningful offline experiences. - **Anti-digital Addiction Tools:** Opportunity for companies to create tools that help people manage their digital addiction and balance their online and offline lives. ### Sectors Adopting This - **Hospitality:** Opportunity for hotels, restaurants, and event venues to offer signal-blocking zones or activities that encourage guests to disconnect and engage with their surroundings. - **Education:** Opportunity for schools and training programs to incorporate anti-digital addiction tools and techniques to help students avoid distractions and improve learning outcomes. - **Event Planning:** Opportunity for event planners to create phone-free or signal-blocking events that offer unique and memorable experiences for attendees. ## Related on Trend Hunter - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Cell Service-Blocking Whiskeys](https://www.trendhunter.com/trends/offline-edition-whiskey.md) - [Cannery-Inspired Phone Boxes](https://www.trendhunter.com/trends/phone-boxes.md) - [Smartphone-Silencing Pouches](https://www.trendhunter.com/trends/california-cowboy-out-of-pocket-pouch.md)