# Celebratory Children's Outerwear Canada Goose & Polar Bears International are Honoring a Decade By Madison Mackay | Published 2018-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/polar-bears-international References: [hypekids](https://hypekids.com/2018/2/canada-goose-polar-bears-international-collection) & [canadagoose](https://www.canadagoose.com/ca/en/search?cgid=shop-kids-pbi) Outerwear company Canada Goose is celebrating 10 years of working with Polar Bears International (PBI) with a new capsule collection for kids. PBI is a group that is devoted to protecting polar bears and their habitats. The brand decided to use a deep royal blue to celebrate the occasion, the classic color of the organization. Each piece from the new line comes with a PBI patch on the right sleeve to show support of the cause. The line includes the Baby Hunting jacket, Sherwood hoody, Expedition Parka, Chilliwack Bomber, Bobcat Hoody, PBI Beanie and a baby PBI Cub hat. The new Polar Bears International line of outerwear for kids by Canada Goose is available online now with prices ranging from $50 to $745. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Environmental Partnership Branding:** Companies can collaborate with environmental organizations and create commemorative merchandise to promote their shared commitment to sustainability. - **Youth-oriented Sustainable Collections:** Brands can target younger consumers by creating eco-friendly product lines and partnering with non-profits that reflect their values. - **Animal Conservation Design Collaborations:** The fashion industry can raise awareness for animal conservation by collaborating with non-profits and including branding in their products to promote their mutual dedication to environmental preservation. ### Who This Affects Most - **Fashion:** Fashion companies can show their commitment to social responsibility by partnering with non-profits and releasing collaborative collections to raise awareness on environmental issues. - **Outdoor Gear:** Environmental causes can be promoted through outdoor gear by incorporating branding, creating eco-friendly gear options, and highlighting the importance of protecting the environment. - **Non-profit Organizations:** Charitable organizations can partner with brands to raise money and awareness for environmental issues by leveraging the company's marketing and branding resources. ## Related on Trend Hunter - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Dragon-Inspired Luxury Coats](https://www.trendhunter.com/trends/dragoninspired-luxury-coats.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Practical Children's Outerwear](https://www.trendhunter.com/trends/miles-the-label.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Infant Outerwear Collections](https://www.trendhunter.com/trends/petit-lem-2.md)