# Animal Underground Commuters Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show By Amelia Roblin | Published 2015-02-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/polar-bear-on-the-subway References: [imgfeatures](http://imgfeatures.com/2015/01/an-animatronic-polar-bear-visits-the-london-underground/) & [davidparryphotography](http://www.davidparryphotography.com/commercial/) What would you do if you encountered a polar bear on the subway? Traveling through the London Underground, you would undoubtedly be taken aback if the train doors were to open up to a massive furry beast. Fortunately, this gentle creature is an animatronic being, created as a publicity stunt and conjuring up a stir in the [transit system](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo) to promote a new TV show. Sky Atlantic & Otilde weren't satisfied with the typical trailer and print campaigns; instead, they wanted to invade the space of a city's occupants in order to stir up intrigue about the mysterious plot of this drama. This polar bear on the subway was the work of 19 [Hollywood](https://www.trendhunter.com/trends/whatshouldiwatchai) prop specialists over six weeks, bringing an element of Fortitude's Arctic Circle into an unexpected setting. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** The use of animatronics and publicity stunts can create unexpected and memorable experiences for audiences, potentially leading to increased engagement and brand loyalty. - **Location-based Advertising:** Invading public spaces with attention-grabbing campaigns can attract new audiences and generate buzz around a product or service. - **Cross-industry Collaboration:** Partnering with experts from other industries, such as film and television production, can bring fresh innovation and creativity to advertising and marketing strategies. ### Where This Applies - **Advertising:** The advertising industry can adopt these disruptive trends to create more engaging and effective campaigns for their clients. - **Entertainment:** The entertainment industry, particularly film and television production, can collaborate with advertisers to bring their products to life and enhance the viewing experience. - **Transportation:** The transportation industry can explore innovative advertising opportunities that utilize their public spaces to generate additional revenue and increase exposure for brands. ## Related on Trend Hunter - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Sustainable Arctic Tours](https://www.trendhunter.com/trends/sustainable-arctic-tours.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Polar Bear-Themed Furniture](https://www.trendhunter.com/trends/polar-bear-bench.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md)