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# Wood-Made Bottling Solutions
Poland Springs to Create a Wood-Harvested Alternative to Plastic

By Ell Smith | Published 2021-01-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/poland-springs
References: [foodengineeringmag](https://www.foodengineeringmag.com/articles/99158-water-bottles-from-wood-materials-poland-spring-explores-alternatives) & [polandspring](https://www.polandspring.com/)

As the shift toward a more eco-conscious mindset continues to impact industries, brands which work largely in plastics are responding my meeting consumers in the middle -- Poland Spring, for example, is working on developing a water bottle made from [wood harvested in local Maine forests](https://www.trendhunter.com/trends/superwood).

This project is arising as a result of a collaboration between the company and the [University of Maine](https://www.trendhunter.com/trends/huid), who are responsible for developing alternatives to non-renewable products. Now, the pair are looking into producing 'plastic' made from [petroleum-based packaging alternative](https://www.trendhunter.com/trends/avantium-and-bottle-collective), which is sourced sustainably and harvested from Maine's trees.

These state-grown effort will have implications across the bottling industry, as Maine is home to three of the brand's bottling plants.

Image Credit: Poland Spring

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 36% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Wood-based Packaging:** The trend of developing wood-based packaging alternatives to plastic creates opportunities for disruptive innovation in the packaging industry.
- **Sustainable Sourcing:** The trend of sourcing sustainable materials for products creates opportunities for disruptive innovation in the materials industry.
- **Eco-conscious Product Design:** The trend of designing products that are more environmentally friendly creates opportunities for disruptive innovation in various industries.

### Who This Affects Most

- **Packaging Industry:** The wood-based packaging trend opens up opportunities for companies in the packaging industry to develop innovative sustainable packaging solutions.
- **Materials Industry:** The trend of sustainable sourcing creates opportunities for companies in the materials industry to develop new eco-friendly materials.
- **Beverage Industry:** The trend of designing eco-conscious products has implications across the beverage industry, prompting companies to innovate their packaging and sourcing practices.

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