# Neo-Polaroid Lighting The 'Polaboy' by Creators Jirko Bannas and Oliver Seltmann is a Rebirth By Josh Mears | Published 2011-12-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/polaboy References: [polaboy.de](http://polaboy.de/) & [polaboy.de](http://polaboy.de/?page_id=112) Polaboy is a not only a picture, not just a light, but both… or maybe even eerier, a window into the future. This art frame shows [digital images](https://www.trendhunter.com/trends/autoheart-picpak-digital-frame) that at night double up as a light. You can submit your own pictures to the company and they will have a specially made picture light or Polaboy sent to you. For two years product designer and master craftsman Jirko Bannas, creative director and photobook publisher Oliver Seltmann worked intensively on the idea of the light picture. Obviously their main idea came from the unique shape of a [vintage polaroid](https://www.trendhunter.com/trends/polaroid-flip), but what may be most fascinating is that this is not only art, but a functional part of your home that is totally portable. This is an extremely clever take on revamping vintage styles. Taking a sign of vintage chic, the polaroid, and turning it into something completely new. The implication here is that there is clearly room for other thought to be dead symbols to be reborn in a new light. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Neon-vintage:** Revamping vintage styles by incorporating neon lighting, creating a new aesthetic. - **Artistic-functionality:** Blurring the line between art and functional household items creates new product opportunities. - **Custom-lighting:** Offering custom lighting options for personal photos creates a unique and personalized experience for consumers. ### Sectors Adopting This - **Home Decor:** Innovative art frames and lighting fixtures can create a new market segment for home decor companies. - **Photography:** Opportunities exist for companies to expand into the customization of photo lighting, offering a new type of product for photographers. - **Event Planning:** Custom lighting options for events, such as weddings or corporate events, can create a unique and personalized experience for clients. ## Related on Trend Hunter - [Low-Light Instant Camera Concepts](https://www.trendhunter.com/trends/polaroid-go-camera.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [Projected Photo Canvas](https://www.trendhunter.com/trends/pixybeam.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md) - [Dual-Purpose Camera-Like Lamps](https://www.trendhunter.com/trends/nostalgian-floor-lamp-clock.md) - [Polaroid-Inspired Poetry Cameras](https://www.trendhunter.com/trends/poetroid.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Pixelated Toy-Like Artwork](https://www.trendhunter.com/trends/litebrite-pop-wow-wall-art.md) - [Sculptural Scrolling Photo Frames](https://www.trendhunter.com/trends/flash-back-device-concept.md)