# Anime Character Beauty Products The Pokémon x Shu Uemura Collection Features Pikachu Packaging By Katherine Pendrill | Published 2019-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pokmon-x-shu-uemura References: [bustle](https://www.bustle.com/p/the-pokemon-x-shu-uemura-art-of-hair-makeup-collections-feature-pikachu-in-gold-19204080) & [hypebae](https://hypebae.com/2019/10/shu-uemura-pokemon-pikachu-pikashu-haircare-collaboration-limited-edition-shampoo-mask-nourishing-oil) If you're a Pokémon-loving beauty buff, you'll want to get your hands on the new 'Pokémon x Shu Uemura' collection. Not only does this new collection look great on any shelf, but it's also a treat for your hair. The Pokémon x Shu Uemura collection is a series of hair products that collectively been dubbed the 'Pikashu' lineup. The new collection includes a lightweight silicone-free shampoo that's infused with Onsen-Inspired Ferments to provide gentle cleansing. There's also an Essence Absolue nourishing hair mask and an Essence Absolue nourishing oil, both of which are infused with Golden Oil Complex for that extra glow. But best of all, all the hair products feature golden Pikachus dolled up in a bit of makeup on the packaging. Image Credit: *Shu Uemura.* ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Anime Character Beauty Products:** Opportunity for brands to collaborate with popular anime franchises to create beauty products that appeal to fans and collectors. - **Pikachu Packaging Trend:** Incorporating popular characters like Pikachu into packaging design to attract a wider audience and increase brand recognition. - **Nourishing Hair Products:** Demand for hair care products that provide nourishment and hydration, with an opportunity to develop innovative formulations. ### Sectors Adopting This - **Beauty and Cosmetics:** Collaborations between beauty brands and anime franchises create new product lines that capitalize on the popularity of both industries. - **Packaging and Design:** Graphic designers and packaging companies can explore new opportunities by incorporating popular characters into their designs to attract customers. - **Hair Care:** Hair care industry can leverage the growing demand for nourishing hair products with innovative formulations that offer both functionality and brand appeal. ## Related on Trend Hunter - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md) - [Elevated Anime-Inspired Home Decor](https://www.trendhunter.com/trends/nendo-pokmon-mosaic-collection.md) - [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md) - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Playful Anime Jewelry Collections](https://www.trendhunter.com/trends/pokmon-capsule-collection.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Cartoon-Inspired Holiday Capsules](https://www.trendhunter.com/trends/pokmon-center.md) - [Elegant Anime Decor Furnishings](https://www.trendhunter.com/trends/pokmon-pottery-barn-kids-collection.md)