# Sleepy Anime Character Merch Pokémon Sleep x Family Mart Features Sleeping Pokémon Characters By Katherine Pendrill | Published 2024-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pokmon-sleep-x-family-mart References: [japantoday](https://japantoday.com/category/features/new-products/familymart-selling-pikachu-pine-frappe) & [nintendosoup](https://nintendosoup.com/pokemon-sleep-collaboration-announced-for-familymart-in-japan/pokemon-sleep-family-mart-collab-1/)  The Japanese convenience store chain [Family Mart](https://www.trendhunter.com/trends/the-simpsons-x-family-mart) recently teamed up with [Pokémon](https://www.trendhunter.com/trends/gelato-pique-pokmon-sleep) to launch the new Pokémon Sleep x Family Mart collection of drinks and goods. A sleepy taking on your favorite Pokémon characters, the new Pokémon Sleep x Family Mart collection marks the first-ever collaboration between the game and a convenience store. The collection starts with a few Pokémon-branded home goods, including a towel packed inside a sleeping Snorlax-shaped case, and a mini blanket in a sleeping Pikachu shape. The Pokémon Sleep collection also includes the new Pineapple Frappe (also known as the 'Pine Frappe') drink, which is made from golden pineapples from the Philippines and topped with jiggy jelly pieces. The Pineapple Frappe can be ordered in one of two designs: Pikachu in the Droopy-Eared Sleep style or Atop-Belly Sleep style. Image Credit: Family Mart ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 57% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Character-themed Home Goods:** The integration of popular character designs into home goods elevates mundane items by invoking nostalgia and fandom culture. - **Branded Beverage Collaborations:** Unique, limited-edition beverages that incorporate beloved characters create collectible items that drive both sales and brand loyalty. - **Cross-industry Partnerships:** Collaborations between disparate industries, like gaming franchises and convenience stores, broaden reach and appeal to diverse consumer bases. ### Industries Being Reshaped - **Retail:** Expanding the range of character-themed products in retail settings can attract niche markets and fandom communities. - **Food and Beverage:** Introducing character-branded beverages offers opportunities for novelty and viral marketing within the food and beverage sector. - **Gaming:** Cross-promotional products between gaming and other sectors can enhance game branding while creating additional revenue streams. ## Related on Trend Hunter - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md) - [Anime-Themed Home Decor Items](https://www.trendhunter.com/trends/pokemon-and-karimoku.md) - [Anime-Inspired Coffee Lineups](https://www.trendhunter.com/trends/grind-x-pokmon-range.md) - [Plush Anime Monster Toys](https://www.trendhunter.com/trends/pokmon-squishmallows.md) - [Cartoon-Inspired Festive Collections](https://www.trendhunter.com/trends/pokmon-company.md) - [Cold Weather Anime Blankets](https://www.trendhunter.com/trends/pokmon-fluff-blanket.md) - [Whimsical Anime Decor Lines](https://www.trendhunter.com/trends/pottery-barn-kids-2.md) - [Animated Sleep-Tracking Mobile Games](https://www.trendhunter.com/trends/pokmon-sleep.md)