# Gamer Awareness Campaigns These Posters Describe Pokémon Go Safety Advice That Players Should Take By Riley von Niessen | Published 2016-07-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pokmon-go-safety References: [designtaxi](http://designtaxi.com/news/387305/Japan-Initiates-Pok-mon-Go-Safety-Campaign-Prior-To-App-s-Debut-In-Her-Country/) & [reuters](http://www.reuters.com/article/us-nintendo-pokemon-japan-idUSKCN1010BL) [Nintendo's](https://www.trendhunter.com/trends/pokemon-sleep) Pokémon Go has expanded internationally, causing players everywhere to wander into new territory in the hopes of catching some of the anime creatures -- an activity that caused a Japanese agency to invent its own Pokémon Go safety rules. The campaign works to remind people to stay alert of their surroundings as they play the game, as well as ensuring that they're not being careless with their private data. This is done through a series of posters that were released by Japan's '[National Center of Incident](https://www.trendhunter.com/trends/british-esports-association) readiness and Strategy for Cybersecurity.' The Pokémon Go safety rules depicted on the posters include advice such as "Always protect your personal information," "Watch out for fake apps and cheat tools," "Do not enter dangerous areas," and "Be careful of heat stroke." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Increased Virtual Reality Gaming:** Opportunity for companies to develop virtual reality gaming experiences that incorporate real-time safety reminders. - **Mobile App Safety:** Potential for businesses to create safety-focused apps for mobile gaming, providing users with real-time alerts and reminders while playing. - **Gamified Safety Education:** Opportunity to utilize gamification techniques to create engaging safety education campaigns for various industries. ### Sectors Adopting This - **Gaming:** Disruptive innovation opportunity to incorporate safety features and reminders into popular multiplayer games. - **Cybersecurity:** Opportunity for cybersecurity companies to develop solutions that protect personal information while gaming. - **Education:** Potential for educational institutions and organizations to gamify safety education to increase engagement and knowledge retention. ## Related on Trend Hunter - [Internet Safety Metaverses](https://www.trendhunter.com/trends/be-internet-awesome-world.md) - [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Gamified Sleep-Tracking Applications](https://www.trendhunter.com/trends/pokemon-sleep.md) - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md) - [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Mobile Game Performance Upgrades](https://www.trendhunter.com/trends/mobile-game-performance.md)