# Creature-Catching Game Events The Pokémon GO Fest Celebrates Several Milestones By Michael Hemsworth | Published 2017-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pokmon-go-fest References: [geeky-gadgets](http://www.geeky-gadgets.com/pokemon-go-will-have-real-world-and-in-game-events-8-06-2017/) & [pokemongo.nianticlabs](http://pokemongo.nianticlabs.com/en/post/anniversary2017) The Pokémon GO Fest was announced by [Niantic](https://www.trendhunter.com/trends/niantic-1) as a happening that's set to take place on July 22 as a way to celebrate two huge milestones for the company. This includes the [one-year anniversary](https://www.trendhunter.com/trends/tft-6-year-bash) since the [augmented reality app game](https://www.trendhunter.com/trends/niantic-scopely) was released as well as a global download number of 750 million. The event will take place in Chicago and be focused on providing patrons with a number of fun, interactive ays to celebrate their love of the gaming app. The event comes as the first official real-world event that has taken place and comes at a strategic time to commemorate such impressive milestones. The Pokémon GO Fest is also being celebrated with in-game events such as the Solstice Event that's taking place on June 13. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Real-world AR Game Events:** Businesses in the AR game industry can host real-world events to engage with users and celebrate milestones. - **In-game Event Marketing:** In-game events and promotions can be utilized by companies to celebrate milestones and generate hype around their product offerings. - **Community Engagement Events:** Hosting events that bring users together and offer an interactive, fun experience can cultivate brand loyalty and build a sense of community around a product or service. ### Industries Being Reshaped - **Gaming:** Gaming companies have an opportunity to leverage in-game events to celebrate milestones and increase user engagement. - **AR/VR Development:** Businesses that specialize in AR/VR development can leverage the growing popularity of real-world AR game events to promote their expertise and services. - **Event Planning:** Event planning companies can partner with gaming companies to create unique and engaging experiences that celebrate milestones and build brand loyalty. ## Related on Trend Hunter - [Influencer-Based Gaming Activations](https://www.trendhunter.com/trends/niantic-1.md) - [Romantic Mobile Game Events](https://www.trendhunter.com/trends/pokmon-go-carnival-of-love-event.md) - [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md) - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Mobile Game Performance Upgrades](https://www.trendhunter.com/trends/mobile-game-performance.md) - [Creature-Collecting QSR Incentives](https://www.trendhunter.com/trends/pokestops.md) - [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md) - [Anime-Themed Outdoor Parks](https://www.trendhunter.com/trends/pokpark-kanto.md) - [Indian-Inspired Cartoon Transformations](https://www.trendhunter.com/trends/pokmon-go-1.md)