# Digital Anime Gamer Gear The Pokemon Trainer Gear Helps Wearers Show Off Their Gaming Prowess By Michael Hemsworth | Published 2020-03-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pokemon-trainer-gear References: [comicbook](https://comicbook.com/gear/2020/03/16/the-official-hoodie-of-pokemon-trainers/) & [merchoid](https://www.merchoid.com/world/pokemon-be-the-very-best-trainer-hoodie/?sscid=31k4_bkqqv&utm_source=shareasale&utm_medium=affiliate&utm_campaign=standard) The Pokemon Trainer gear has been launched as an [officially licensed range of clothing styles](https://www.trendhunter.com/trends/graniph-1) for consumers who are looking to wear their gaming prowess on their sleeve. The range includes the Pokemon Trainer Hoodie and The Pokemon Trainer Track Jacket, which are both designed in red and white color options to mimic the aesthetic of the Poke Ball from the game. The lineup also consists of [Team Pikachu gear](https://www.trendhunter.com/trends/pokmon-30th-anniversary) including a hoodie, T-shirt and cap, which are all emblazoned with the likeness of the namesake character. The Pokemon Trainer gear is presently available for preorder with the release slated for June to help trainers get ready for warmer weather with styles they can don when getting out to play [Pokemon GO](https://www.trendhunter.com/trends/fira-x-wear). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Gaming Wearables:** There is an opportunity to create more licensed clothing ranges for gamers that feature iconic gaming characters and symbols. - **Fashionable Geek Gear:** Designing clothing that combines gaming motifs with fashionable styles can appeal to a wider audience of fashion-conscious consumers. - **Location-based Marketing:** Companies can leverage location-based marketing to promote gaming wearables to players of popular location-based games like Pokemon Go. ### Sectors Adopting This - **Gaming:** The gaming industry can generate revenue by licensing popular characters and symbols for clothing ranges and other wearables. - **Fashion:** The fashion industry can create unique, geek-inspired styles that appeal to consumers who want to showcase their love for a specific game or pop culture symbol. - **Marketing:** Marketing agencies can use location-based marketing strategies to promote products or services to players of popular location-based games like Pokemon Go. ## Related on Trend Hunter - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md) - [Anime Anniversary Apparel](https://www.trendhunter.com/trends/pokmon-30th-anniversary.md) - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Cutesy Anime Travel Products](https://www.trendhunter.com/trends/pokmon-travel-gear.md) - [Bold Themed Gaming Gear](https://www.trendhunter.com/trends/razer-x-pokmon.md) - [Cosplay Anime Gaming Headsets](https://www.trendhunter.com/trends/pokmon-gaming-headset.md) - [Cartoon-Inspired Camping Gear](https://www.trendhunter.com/trends/logos-1.md)