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# Animated Character Misbehavior
Pokemon Shaming is a Big Thing on Tumblr and It's Hilarious

By Alyson Wyers | Published 2014-07-18 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/pokemon-shaming
References: [buzzfeed](http://www.buzzfeed.com/mattortile/i-tried-to-ride-a-bike-indoors) & [tumblr](https://www.tumblr.com/tagged/pokeshaming)

Similar to when pet owners shame their dogs by posting pictures of them with notes explaining disobedient behavior, a trend of illustrated Pokemon shaming has exploded on [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign). People have been drawing their favorite Pokemon with signs of natural, but poor behaviour to hilarious effect and tagging it with the #pokeshaming hashtag.

[Buzzfeed](https://www.trendhunter.com/trends/buzzfeed-island) documented some of the best examples of Pokemon shaming, including both new and older Pokemon species. While some instances are remarkably self-aware (for example, Garbodor states 'I am literally garbage'), others resemble poorly trained pets. While a Lickitung licked all the stamps, an Arcanine set the mail man on fire and an Espeon uses its psychic powers to put stuff in the toilet.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 45% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Why This Trend Is Growing

- **Illustrated Character Shaming:** Creating humorous illustrations of popular characters with signs of misbehavior is a growing trend on social media, offering opportunities for creative content and fan engagement.
- **Social Media Trending:** The hashtag #pokeshaming is gaining traction on platforms like Tumblr, indicating a trend of publicizing and sharing funny instances of character misbehavior, presenting opportunities for viral marketing campaigns and brand awareness.
- **Nostalgic Remakes:** The trend of Pokemon shaming reflects a broader trend of nostalgic remakes and reimaginations, presenting opportunities for brands to capitalize on the popularity of beloved characters through innovative merchandise and cross-promotions.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry, particularly animation studios and game developers, can tap into the trend of character shaming to create engaging and relatable content for their audiences.
- **Social Media Marketing:** Businesses specializing in social media marketing and digital advertising can leverage the Pokemon shaming trend to create engaging and shareable campaigns to increase brand visibility and customer engagement.
- **Merchandising and Licensing:** Merchandise manufacturers and licensing companies can design and produce products featuring misbehaving characters, capitalizing on the popularity of character shaming to attract fans and collectors alike.

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