# Ultra-Playful Poke Restaurant Branding Yeye Design Gives Molo a Colorful and Unusual Aesthetic By Kalin Ned | Published 2018-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poke-restaurants References: [behance.net](https://www.behance.net/gallery/67277321/Molo) & [yeye.design](https://yeye.design/) As poke restaurants are growing in popularity among health-oriented individuals on the West Coast, the branding identities of such establishments are becoming ever more creative. The dish is a Hawaiian seafood staple that relies on [raw tuna, salt, candlenuts and seaweed](https://www.trendhunter.com/trends/siesta-co) as main ingredients. To transfer the flavorful food creation into a light-hearted aesthetic identity, poke restaurant Molo turns to Mexico-based Yeye Design. The creative studio quite frankly goes rogue with this branding project. The result is an incredibly [playful and whimsical identity](https://www.trendhunter.com/trends/toms-pasta) that utilizes pastel colors and unconventional combinations. Molo's to-go containers, business cards and menus are decorated with interesting and comedic characters. From the cool otter emerging from a crab who is enjoying a poke bowl to the stretching human/shark hybrid, Yeye Design creates an incredibly entertaining style for the poke restaurant. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Creative Poke Restaurant Branding:** Opportunity for branding agencies to offer unconventional and playful designs for poke restaurants. - **Personalized Menu Designs:** An opportunity for restaurants to create unique menu designs that reflect their brand personality. - **Healthy Eating Trend:** Restaurants can tap into the growing demand for health-oriented food by offering more dishes like poke. ### Sectors Adopting This - **Marketing and Advertising:** Advertising agencies can offer their services to poke restaurants, which are increasingly looking for creative branding identities. - **Hospitality:** Restaurants can incorporate more healthy menu options, such as poke, to cater to the growing demand for health-oriented food. - **Packaging:** Opportunity for packaging companies to offer more innovative and playful designs for takeout containers that reflect a brand's personality. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [QSR Poke Bowl Lineups](https://www.trendhunter.com/trends/premium-poke-bowls.md) - [Traditional Poke Bowl Meals](https://www.trendhunter.com/trends/og-poke-bowl.md) - [Poké QSR Expansions](https://www.trendhunter.com/trends/island-fin-pok-co.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Co-Branded Poke Bowls](https://www.trendhunter.com/trends/teriyaki-poke-bowl.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md)