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# Melting Apple-Shaped Mugs
The Disney100 Merch Collection Features the Poison Apple Mug

By Katherine Pendrill | Published 2023-02-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/poison-apple-mug
References: [elitedaily](https://www.elitedaily.com/lifestyle/disney100-platinum-poison-apple-mug)

![Melting Apple-Shaped Mugs](https://cdn.trendhunterstatic.com/thumbs/498/poison-apple-mug.jpeg)

If you're a fan of Disney's 'Snow White,' you'll definitely want to check out the brand's new Poison Apple Mug.

Disney recently unveiled its new [Disney100](https://www.trendhunter.com/trends/disney100-collectible-candy-dispensers) merch collection, which celebrates the [Walt Disney Company’s](https://www.trendhunter.com/trends/disney100-x-charlotte-tilbury) 100th anniversary. One of the most popular (and viral) items from the collection is a new Poison Apple Mug, which is inspired by the cursed apple from 'Snow White.' This new mug features a striking design with a purple glass base and a platinum poison drip that looks like it's melting from the top of the mug.

If you're hoping to snag one of these Poison Apple Mugs, there is a catch. The new mug is one of the only pieces in the Disney100 merch collection that requires a park ticket to purchase. However, once you're in the park, you can nab one for a cool $18.

Image Credit: Disney

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 52% | Activity: 46% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Disney-inspired Merchandise:** There is an opportunity for brands to create their own merchandise inspired by popular fictional universes and franchises.
- **Limited Edition Collections:** Launching limited edition collections for milestone events could be an effective marketing strategy for brands.
- **Pop-up Shops:** Creating pop-up shops for exclusive merchandise can create an air of exclusivity and hype around a brand's product offerings.

### Where This Applies

- **Entertainment Industry:** There is an opportunity for entertainment companies to offer unique and exclusive merchandise to fans.
- **Retail Industry:** Retailers could create their own limited edition collections to attract customers and drive sales.
- **Event Management Industry:** Creating exclusive merchandise pop-up shops for events can create an additional revenue stream and enhance attendee experiences.

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