# Ultra-Thin Incontinence Pads Poise Ultra Thin Pads with Wings are the Brand's Thinnest Ever By Michael Hemsworth | Published 2022-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poise-ultra-thin-pads-with-wings References: [drugstorenews](https://drugstorenews.com/poise-ultra-thin-pads-wings-tackles-bladder-leak-worries) & [poise](https://www.poise.com)  The [Poise](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign) Ultra Thin Pads with Wings are the latest product from the brand that's being touted as its thinnest ever that won't back down from delivering all-day protection. The incontinence pads are crafted with a series of [stay-in-place wings](https://www.trendhunter.com/trends/legging-liners) to ensure a snug fit and promise 100% protection from bladder leaks. The pads will wick away moisture from the body for enhanced comfort and offer [all-day odor protection](https://www.trendhunter.com/trends/andrex-ultimate). The new product is reported by the brand to keep women 10-times drier when experiencing bladder leaks. Senior Brand Manager Paige Chapman commented on the new Poise Ultra Thin Pads with Wings saying, "Nearly half of all moms feel forced to miss out on fun with family and friends because of bladder leaks. Poise believes this is unacceptable and is providing a product that allows all women to be their true selves. That’s why after these last two years, we’re inviting women to step out and actively pursue summer fun, knowing they have the fresh protection of Poise Ultra Thin Pads with Wings.” ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 2% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Ultra-thin Hygiene Products:** Developing ultra-thin solutions for incontinence or menstrual hygiene products can provide comfort and convenience to users. - **Moisture-wicking Technology:** Integrating moisture-wicking technology into hygiene products can enhance comfort for users. - **Odor Protection Solutions:** Developing solutions for odor protection in hygiene products can increase customer satisfaction and loyalty. ### Where This Applies - **Feminine Hygiene:** The feminine hygiene industry can explore ultra-thin options with moisture-wicking and odor protection technologies to enhance user experience and capture a larger market share. - **Incontinence Products:** The incontinence product industry can develop ultra-thin options with moisture-wicking and odor protection technologies to provide better customer experience for its target demographic. - **Textile Manufacturing:** The textile manufacturing industry can explore innovative materials and technologies to create moisture-wicking and odor-resistant fabrics to be used in hygiene products and attract new customers. ## Related on Trend Hunter - [Non-Bunching Incontinence Pads](https://www.trendhunter.com/trends/poise-7-drop-pads.md) - [Skin-Caring Incontinence Pads](https://www.trendhunter.com/trends/sensitive-carepads.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Rapid Absorbtion Incontinence Pads](https://www.trendhunter.com/trends/bladder-control-pads.md) - [Mom-Targeted Menstrual Pads](https://www.trendhunter.com/trends/liv-by-kotex.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Trustworthy Overnight Pads](https://www.trendhunter.com/trends/maxi-overnight-pad.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md)