# All-Encompassing Pizza Programs Domino's 'Points for Pies' Awards Points for Any Pizza Eaten By Laura McQuarrie | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/points-for-pies References: [prnewswire](https://www.prnewswire.com/news-releases/for-the-love-of-pizza-dominos-to-offer-rewards-points-for-any-pizza---even-competitors-300786181.html) & [pointsforpies](http://www.pointsforpies.com) This year, ahead of Super Bowl Sunday—one of the biggest days of the year for pizza—[Domino's](https://www.trendhunter.com/trends/dominos-pizzas) is introducing its Points for Pies program, which provides [loyalty points for any pizza eaten](https://www.trendhunter.com/trends/pizza-before-the-hut), even if it comes from a Domino's competitor. The rewards program for undiscriminating pizza lovers has participants download the Domino's app, sign up for the Piece of the Pie Rewards loyalty program and use the in-app pizza identification feature to scan the pizza they are eating to redeem 10 points. Once 60 loyalty points have been collected, they can be redeemed for a free medium two-topping Domino's pizza. As Domino's SVP and Chief Brand and Innovation Officer Art D'Elia describes, "Instead of advertising during Sunday's game, we decided to invest in a breakthrough program that rewards everyone who loves pizza as much as we do." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Loyalty Points Programs:** Opportunity for businesses to create innovative loyalty programs that reward customers for purchases. - **Competitor Collaboration:** Potential for businesses to collaborate with competitors to create mutually beneficial reward programs. - **Scanning Technology:** Emerging trend of using scanning technology to identify and track customer purchases for rewards. ### Where This Applies - **Food Delivery:** Opportunity for food delivery companies to create loyalty programs that incentivize customers to order from multiple restaurants. - **Mobile Apps:** Potential for mobile app developers to create scanning features that can be used by various businesses for reward programs. - **Marketing and Advertising:** Emerging market for marketing agencies to help businesses create innovative and disruptive reward programs. ## Related on Trend Hunter - [Pizzeria Loyalty Programs](https://www.trendhunter.com/trends/piper-points.md) - [Reward-Maximizing Pizza Loyalty Programs](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society.md) - [Complimentary Pizza Rewards Promotions](https://www.trendhunter.com/trends/dominos-emergency-pizza.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Game Day Pizza Promotions](https://www.trendhunter.com/trends/digiorno-pi-score-sweepstakes.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md) - [Complimentary Small Cheese Pizzas](https://www.trendhunter.com/trends/small-cheese-pizza.md) - [Points-Based Taco Loyalty Programs](https://www.trendhunter.com/trends/taco-johns-1.md)