# Rewarding Smile Booths Air Miles Entices a Younger Demographic with a Points Card Promotion By Laura McQuarrie | Published 2015-07-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/points-card References: [marketingmag](http://www.marketingmag.ca/brands/air-miles-promo-gives-canadians-19000-reasons-to-smile-147105) & [airmilessmilebooth](http://airmilessmilebooth.ca/) As part of a way to celebrate the 10 million active members who use already use its points card, Air Miles set up a huge promotion for its [Mega Miles Contest](https://www.trendhunter.com/trends/crack-a-golden-smile). This involved a Smile Booth, which would have cardholders stand in front of a booth installed at participating retailers, smile and flash their card for a chance to have thousands of reward miles added to their card—enough to be cashed in for flights or home appliances. As much as Air Miles is a family-friendly program, these Smile Booths were set up in the hopes of appealing to a more youthful demographic as well. Since accumulating rewards points on a [loyalty card](https://www.trendhunter.com/trends/millennium-hotels-and-resorts) can be a slow process, this makes use of the card instantly gratifying, especially to a Millennial audience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Instant Reward Booths:** Creating instant gratification for loyalty cardholders through interactive reward booths. - **Engaging Millennials with Reward Programs:** Using interactive and youth-focused reward programs to appeal to younger audiences. - **Gamifying Reward Systems:** Bringing an element of fun and excitement to loyalty programs through gamification. ### Industries Being Reshaped - **Retail:** Retailers can use interactive loyalty programs to increase engagement and reward customer loyalty. - **Marketing and Advertising:** Marketing agencies can utilize gamification and interactive elements to create innovative reward campaigns. - **Entertainment:** Interactive loyalty programs and booths can be implemented in entertainment venues to enhance consumer experience and drive engagement. ## Related on Trend Hunter - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md)