# Dominant Point-Of-Sale Systems Providers EPOS Serves More Than 6,000 Businesses Across Singapore By Kalin Ned | Published 2025-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pointofsale-systems-provider References: [finance.yahoo](https://finance.yahoo.com/news/epos-becomes-singapores-largest-pos-201500881.html)  EPOS has solidified its position as Singapore's dominant point-of-sale systems provider. Throughout its existence, the company has focused on delivering accessible, technology-driven solutions tailored to small and medium enterprises. The company's market leadership was recently validated through recognition at the [Infocomm Media Development Authority's](https://www.trendhunter.com/trends/razer-ai-centre-of-excellence) Partner Appreciation event, where it was acknowledged as the highest-rated pre-approved POS vendor under the Chief Technology Officer-as-a-Service initiative. EPOS' latest product launches demonstrate its commitment to addressing specific pain points for Singaporean businesses. The EPOS Soundbox eliminates transaction fees through a 0% Merchant Discount Rate policy. This is particularly beneficial for high-volume, low-margin operations like hawker stalls. Meanwhile, the point-of-sale systems provider's Marketing AI Solution leverages generative artificial intelligence to automate promotional content creation by analyzing sales data. The customized offers are then distributed via [WhatsApp](https://www.trendhunter.com/trends/jos-mourinho) loyalty programs. Image Credit: EPOS ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 44% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fee-free Transactions:** The introduction of systems like the EPOS Soundbox, which offers a 0% Merchant Discount Rate, is potentially transforming operational economics for businesses with high-volume, low-margin sales. - **Generative AI in Marketing:** EPOS' Marketing AI Solution exemplifies the use of generative artificial intelligence to automate and personalize marketing efforts, optimizing sales data analysis for targeted promotions. - **Whatsapp-based Loyalty Programs:** The integration of customized promotional offers into WhatsApp demonstrates an innovative approach to engaging customers through popular social communication platforms. ### Industries Being Reshaped - **Point-of-sale Technology:** EPOS redefines the POS industry by introducing solutions that address specific business needs, promoting cost-efficiency and advanced technology integration. - **Artificial Intelligence in Retail:** Utilizing AI for automated marketing signifies a shift within retail sectors, emphasizing data-driven strategies for customer engagement and sales optimization. - **Hawker Stall Operations:** With systems like the EPOS Soundbox, traditional hawker stall enterprises can now access advanced transaction solutions without incurring additional costs. ## Related on Trend Hunter - [Cost-Effective POS Systems](https://www.trendhunter.com/trends/sound-pos.md) - [Small Retailer EPoS Systems](https://www.trendhunter.com/trends/shopmate-360.md) - [Contemporary Point-Of-Sale Systems](https://www.trendhunter.com/trends/vibe-retail.md) - [High-Performance Retail POS Systems](https://www.trendhunter.com/trends/histone.md) - [AI-Enabled POS Features](https://www.trendhunter.com/trends/gilbarco-veederroot-pos.md) - [Integrated POS Ecosystems](https://www.trendhunter.com/trends/rogers.md) - [Efficient Point-Of-Sale Terminals](https://www.trendhunter.com/trends/pointofsale-terminals.md) - [Convenient Portable POS Devices](https://www.trendhunter.com/trends/square-handheld.md) - [Tablet-Based POS Units](https://www.trendhunter.com/trends/petrosoft-smartpos-tablet-edition.md)