# Industry Leading Point-of-Sale Displays Tag Received Three Awards for Its Work with Kroger By Daniel Johnson | Published 2020-01-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pointofsale-displays References: [prnewswire](https://www.prnewswire.com/news-releases/tag-awarded-gold-bronze-and-silver-for-point-of-sale-displays-at-globalshop-2019-outstanding-merchandising-achievement-oma-awards-300879950.html) & [tagww](http://www.tagww.com/) [Tag](https://www.trendhunter.com/trends/golden-tag) received three awards related to point-of-sale displays at GlobalShop! 2019. The company received the awards for effective, as well as fiscally responsible, point-of-sale displays. Tag specializes in end-to-end creative production and has a track record of working some of the most prominent global brands. The three awards that Tag revived were the result of a partnership with [Kroger](https://www.trendhunter.com/trends/kroger-2). One of which was under the 'Best Use of Budget' category, for Tag's work on the 'Simple Truth Pistachio' campaign. That same campaign also received an award under the 'Permanent Display' category. Lastly, Tag received an award for creating the 'Jurassic Park Endcap' display. Ajit Kara, the CEO of Tag Americas, spoke about the organization's success, "Our combination of creative production and sourcing solutions allows us to create visually engaging and affordable point-of-sale marketing displays that elevate the shopper experience, driving brand recognition and sales, while staying within budget." Image Credit: Tag/ Kroger ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Effective Point-of-sale Displays:** Disruptive innovation opportunity: Develop innovative and visually engaging point-of-sale displays that effectively promote products and drive sales. - **Fiscally Responsible Point-of-sale Displays:** Disruptive innovation opportunity: Create cost-effective and budget-friendly point-of-sale displays that deliver high impact marketing results. - **End-to-end Creative Production:** Disruptive innovation opportunity: Offer comprehensive creative production services for point-of-sale displays, providing clients with streamlined and efficient solutions. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Integrate technology, such as augmented reality, into point-of-sale displays to enhance customer engagement and drive sales. - **Marketing and Advertising:** Disruptive innovation opportunity: Use data analytics and personalized targeting strategies to create highly effective and customized point-of-sale displays. - **Packaging and Printing:** Disruptive innovation opportunity: Develop eco-friendly and sustainable materials and manufacturing processes for point-of-sale displays to meet increasing consumer demands for environmentally conscious solutions. ## Related on Trend Hunter - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Diaper-Focused Point-Of-Sale Retail Displays](https://www.trendhunter.com/trends/emerson-ten.md) - [Cloud-Based Grocery Technology](https://www.trendhunter.com/trends/pricer-plaza.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md) - [Streamlined POS Experiences](https://www.trendhunter.com/trends/aipowered-smart-cart.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md)