# Handy Neon Bookmarks The Pointing Finger Bookmark by 25togo is Cleverly Cute By Jana Pijak | Published 2012-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pointing-finger-bookmark-by-25togo References: [designboom](http://www.designboom.com/weblog/cat/8/view/17558/designboom-shop-pointing-finger-bookmark-by-25togo.html) & [25togo](http://www.25togo.com/catalogue/catalogue.htm) The Pointing Finger bookmark by 25togo is quirky and clever with four florescent hues that are cute and convenient. With a great concept and dynamic design, these [handy page-keepers](https://www.trendhunter.com/trends/easymark1) point to the last line you've read, mimicking traditional highlighters but without the mess. The bookmark's finger indicator points to the last line you've read, [keeping track of the exact place](https://www.trendhunter.com/trends/location-bookmarking) you left off. Its versatile design features a y-shape design that adapts to a multitude of book sizes with a flexible silicon-made material that provides durability and function. This fun product is a functional tool for readers of all ages, proving that convenience and aesthetics can go hand in hand. These vibrant page savers are a handy way to keep track of your reading. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/8/view/17558/designboom-shop-pointing-finger-bookmark-by-25togo.html), [25togo](http://www.25togo.com/catalogue/catalogue.htm) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Cute Bookmarks:** Disruptive innovation opportunity: Develop customizable, interactive bookmarks with unique designs to enhance the reading experience. - **Functional Tools for Readers:** Disruptive innovation opportunity: Create innovative reading accessories that combine functionality and aesthetics to make reading more enjoyable. - **Versatile Bookmark Designs:** Disruptive innovation opportunity: Design bookmarks with adaptable shapes and materials to accommodate different book sizes and provide durability. ### Where This Applies - **Stationery:** Disruptive innovation opportunity: Revolutionize the stationery industry by introducing unique and functional bookmarks that appeal to a wide range of consumers. - **Publishing:** Disruptive innovation opportunity: Collaborate with publishers to create branded bookmarks that enhance the reading experience and promote their books. - **Retail:** Disruptive innovation opportunity: Develop and market a range of customizable and trendy bookmarks to meet the demand of bookstores and gift shops. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Highlighter-Inspired Reading Devices](https://www.trendhunter.com/trends/digital-highlighter.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Reading Comprehension Tools](https://www.trendhunter.com/trends/fingerfocus-highlighter-followalong-friends.md) - [Convenient Book Gadgets](https://www.trendhunter.com/trends/android-book-light.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Miniature Elastic Paper-Turning Aids](https://www.trendhunter.com/trends/mercricco.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md)