# Point-Based Loyalty Program Transitions As of July, Winn-Dixie Switches Its Plenti Reward Program By Kalin Ned | Published 2018-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pointbased-loyalty References: [supermarketnews](http://www.supermarketnews.com/nonfood-pharmacy/southeastern-grocers-launches-specialty-pharmacy) & [news4jax](https://www.news4jax.com/consumer/winn-dixie-parent-company-changes-loyalty-rewards-program) [Winn-Dixie](https://www.trendhunter.com/trends/se-grocers-frozen-treats) makes a move from its Plenti reward program — one that grants customers with in-store discounts, to a point-based loyalty system. This hints toward the potential consumer favorability for point-earning reward initiatives and their greater industry fluidity. [Southeastern Grocers](https://www.trendhunter.com/trends/winndixie-twinn-week), Winn-Dixie's parent company, makes it so that customer-accumulated points can be redeemed at all company-owned establishments. This means that the newly developed point-based loyalty program can allow participants to acquire and use their earned benefits at Winn-Dixie, as well as gasoline stations, such as [Shell](https://www.trendhunter.com/trends/loyalty-subscription-program-grubhub) and other participating businesses. In addition, Southeastern Grocers recently expanded its well-being sector with "a specialty pharmacy, called Pathstone Health Services." Thereby, the Jacksonville-based company can offer consumers point-based loyalty systems in grocery stores, automobile fuel and healthcare, ultimately covering highly essential areas of life. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Point-based Loyalty Programs:** The transition from discount-based to point-based loyalty programs indicates a potential shift towards point-earning reward initiatives. - **Industry Fluidity:** The move towards point-based loyalty systems suggests a greater industry fluidity, where participants can earn and redeem benefits across multiple sectors. ### Industries Being Reshaped - **Grocery Retail:** The point-based loyalty program transition presents an opportunity for grocery retailers to enhance customer loyalty and engagement. - **Fuel Stations:** Fuel stations, like Shell, have the chance to adopt point-based loyalty programs to incentivize customer loyalty and increase patronage. - **Healthcare:** The expansion of Southeastern Grocers' well-being sector, including a specialty pharmacy, presents disruptive innovation opportunities for point-based loyalty programs in healthcare. ## Related on Trend Hunter - [Tiered Pizza Rewards Systems](https://www.trendhunter.com/trends/dominos-4.md) - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Loyalty-Focused Grocery Initiatives](https://www.trendhunter.com/trends/tonys-fresh-market.md) - [Simplified Loyalty Programs](https://www.trendhunter.com/trends/cvs-pharmacy-loyalty-program.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md) - [Fresh Fast-Casual Rewards Programs](https://www.trendhunter.com/trends/sweetgreen-sg-rewards.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md)