# Rugged Outdoorsy Cameras This Point-and-Shoot Camera is Designed For Use In Outdoor Environments By Rahul Kalvapalle | Published 2016-01-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pointandshoot-camera References: [stuff](http://www.stuff.tv/my/news/eyes-wide-open-fujifilms-new-x-series-camera) & [fujifilm](http://www.fujifilm.ca/products/digital_cameras/finepix/) The [Fujifilm](https://www.trendhunter.com/trends/fujifilm-xt5) FinePix XP90 is a reliable and well-designed point-and-shoot camera that is particularly well suited towards use in extremely [rugged environments](https://www.trendhunter.com/trends/xtra-atto). This particular camera is clearly designed for outdoor use. It is waterproof up to depths of 50 feet, and is capable of handling freezing temperatures as low as -10 degrees Centigrade, making it suitable for most wintry shooting. The camera is also dustproof. The FinePix XP90 comes equipped with a 16.4-megapixel 1/2.3-inch CMOS sensor and 5x optical zoom capability that helps you get up close and personal with whatever it is that your'e trying to capture. The 3-inch LCD screen gives you the space you need to set up and review your snaps, and you also have the option of shooting 1080p video. This point-and-shoot camera gives you a wide range of options, and is perfect for casual adventure photographers who want to be able to capture the beauty of the great outdoors with their cameras. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Rugged Camera Technology:** Developing more durable and reliable cameras that can withstand extreme outdoor conditions. - **Outdoor Adventure Photography:** Creating photography gear that caters to individuals who capture nature, extreme sports and other adventurous activities. - **Waterproof Tech:** Manufacturing waterproof electronics for use in aquatic and outdoor environments. ### Where This Applies - **Consumer Electronics:** Designing rugged and waterproof gadgets that withstand extreme outdoor conditions. - **Photography Equipment:** Producing gear that caters to those who care about taking high-quality photos and video while enjoying extreme activities. - **Sports and Adventure Tourism:** Creating marketing opportunities for photographic gear manufacturers by partnering with outdoor adventure companies and tours. ## Related on Trend Hunter - [Ultra-Rugged Camera Models](https://www.trendhunter.com/trends/om-system-tough-tg7-underwater-camera.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Upgraded Compact Cameras](https://www.trendhunter.com/trends/panasonic-zs99.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Advancing Imaging Digital Cameras](https://www.trendhunter.com/trends/fujifilm-xt5.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Fixed-Lens Digital Cameras](https://www.trendhunter.com/trends/x100vi.md)