# Influencer-Approved Beauty Brands Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep By Georgia Wray Norsten | Published 2025-03-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/point-of-view-beauty References: [cosmeticsbusiness](https://cosmeticsbusiness.com/tiktok-star-mikayla-nogueira-to-launch-make-up-prep-brand)  'Point of View Beauty' is shaking up the beauty industry with a skin-first approach to flawless makeup. Created by [TikTok](https://www.trendhunter.com/trends/paullie) sensation Mikayla Nogueira, the brand is launching on March 26 with a five-product lineup designed to perfect skin prep -- an essential step often overlooked in beauty routines. Nogueira, who built a following of over 16 million on TikTok, was inspired by her experience at [Ulta Beauty](https://www.trendhunter.com/trends/teencentric-makeup-line), where customers constantly asked how to achieve a smooth, long-lasting makeup look. Her answer? It’s all in the prep. Now, she’s offering a streamlined solution with products that hydrate, prime, and perfect the skin before makeup application. Developed in South Korea with cutting-edge formulations, the range includes a [hydrating priming milk](https://www.trendhunter.com/trends/great-skin-priming-moisturizer), a molecular serum, a barrier-boosting moisturizer, a tack primer, and an elastin-enhancing lip treatment. Image Credit: cosmeticsbusiness.com ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 93% | Activity: 94% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Skin-first Beauty Movement:** The rising focus on skin preparation as the foundation for flawless makeup is gaining traction, with influencer-driven brands emphasizing comprehensive skincare solutions. - **Influencer-driven Product Launches:** Social media influencers with substantial followings are successfully translating their personal brand and expertise into marketable products, offering consumers a deeply personal endorsement. - **K-beauty Innovation Integration:** The trend of leveraging South Korean innovation in formulation highlights a shift towards adopting international expertise in creating advanced beauty solutions. ### Where This Applies - **Skincare Industry:** The intersection of skincare and makeup is expanding, creating potential for the development of hybrid products that cater to consumers' desires for efficiency and efficacy. - **Social Media Marketing Industry:** The influence of social media personalities in shaping consumer decisions presents opportunities for brands to harness digital platforms for authentic product endorsements. - **Cosmetic Manufacturing Industry:** Influencer collaborations in product development are driving demand for specialized manufacturing processes that can bring unique beauty formulations to market. ## Related on Trend Hunter - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Accessible K-Beauty Bundles](https://www.trendhunter.com/trends/dr-melaxin.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Solid Skincare Keychains](https://www.trendhunter.com/trends/purepeak.md)