# Tool-Showcasing Displays Craig Burton Created Point of Purchase Products for Milwaukee Tools By Alyson Wyers | Published 2015-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/point-of-purchase-products References: [coroflot](http://www.coroflot.com/cbid/Milwaukee-Tools-Point-Of-Purchase) These point of purchase products are for the brand [Milwaukee Tools](https://www.trendhunter.com/trends/epic-padel). Craig Burton designed and engineered "a family" of [promotional displays](https://www.trendhunter.com/trends/espacio-gdl-store) and POS products over a few years. The series are supposed to be compatible with each other despite potential age gaps as the modularity was built into the system whenever possible. A store showroom in Rhino is outfitted with point of purchase products such as Milbar displays in addition to tool holders. Burton also created [versatile freestanding units](https://www.trendhunter.com/trends/shift-space) that can be used for a number of different items sold by the tool brand. He even made a promotional crate out of aluminum and acrylic that housed a Harley Davidson motor bike. For demonstrating purposes, he also constructed a flat-pack log holder. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Modular Point of Purchase Products:** The modularity of the Milwaukee Tools POS products allows for streamlined manufacturing and ease of use for retailers. - **Versatile Freestanding Displays:** The versatile nature of these displays provides potential for use with numerous other product lines, creating opportunities for cross-marketing and collaborative displays. - **Promotional Product Packaging:** Creating promotional packaging for products other than the main product line can increase brand awareness and create buzz around new releases or exclusive promotions. ### Sectors Adopting This - **Retail:** Creating modular point of purchase products can increase efficiency and organization for retailers, leading to a smoother customer experience. - **Manufacturing:** The modularity of the POS products allows for streamlined manufacturing, potentially reducing costs and increasing productivity. - **Marketing:** Creating unique and versatile displays and promotional packaging can increase brand awareness and generate excitement among consumers, leading to increased sales and customer loyalty. ## Related on Trend Hunter - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Playfully Modular Display Systems](https://www.trendhunter.com/trends/judogrid.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [Modular Power Tool Systems](https://www.trendhunter.com/trends/power-tool-system.md) - [Storage Box-Transformed Furniture](https://www.trendhunter.com/trends/chunks-and-blocks.md) - [Utilitarian Design Series](https://www.trendhunter.com/trends/dpartment.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Adaptive Furniture Displays](https://www.trendhunter.com/trends/usm-haller-reframed.md)