# GPS Tagging Communities POIfriend.com By Bianca | Published 2008-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/poifriend References: [poifriend](http://www.poifriend.com/) POIfriend.com is a [GPS tagging community](https://www.trendhunter.com/trends/pin-drop-teams) based in Toronto, Canada, that aims to connect people based on interest and location. "Most users agree that many standard POIs pre-loaded on your GPS device are either out-of-date, incorrect, missing, and not personally relevant," the site says. POIfriend.com was created to act as "An environment where the community builds content from 'bottom-up' to benefit everyone." POIfriend, which stands for point-of-interest, covers a broad range of interests including Arts & Entertainment, Attractions & Events, Business & Industry, Family & Friends, [Food & Beverage](https://www.trendhunter.com/trends/feastro), Health & Fitness, Real Estate, Shopping, Sports and more. Companies like [Ford](https://www.trendhunter.com/trends/bronco-trail-app) and Denny's use it to promote their businesses, by making it easy to pinpoint individual locations. Not surprisingly, the highest rated POI at the moment is Tim Hortons ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 1% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Community-based Location Tagging:** Opportunity for businesses to connect with potential customers through community-based location tagging platforms like POIfriend.com. - **User-generated Pois:** Disruptive innovation opportunity exists in creating user-generated POIs that are fresh, relevant and user-specific. - **Hyperlocal Advertising:** Hyperlocal advertising has the opportunity to gain traction with platforms like POIfriend.com as many businesses use the platform to promote their services or products. ### Industries Being Reshaped - **GPS Technology:** GPS device manufacturers could create new business models by partnering with location tagging communities and incorporating their user-generated POIs into their devices. - **Advertising Technology:** Advertising technology companies have the opportunity to capitalize on hyperlocal advertising by partnering with platforms like POIfriend.com to offer targeted advertising to businesses based on user interests and preferences. - **Marketing and Promotion:** Marketing and promotion professionals could utilize platforms like POIfriend.com to create buzz and awareness for their products or events by engaging with the community and promoting through user-generated POIs. ## Related on Trend Hunter - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Trip Planning Platforms](https://www.trendhunter.com/trends/pogo-travel.md) - [Community-Driven Public Maps](https://www.trendhunter.com/trends/happy-face-local-updates.md) - [Group Dining Finders](https://www.trendhunter.com/trends/where-to-eat.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Paranormal Mapping Platforms](https://www.trendhunter.com/trends/ghost-town1.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Real-Time Social Maps](https://www.trendhunter.com/trends/social-maps.md) - [Location Tagging Cameras](https://www.trendhunter.com/trends/geoclick.md)