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# Exotic Animal Fonts
Pogo's ‘We Are Animals' is a Strange Crossbreed

By Luisa Amanda Gomes | Published 2010-03-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pogo-we-are-animals
References: [notcot.org](http://www.notcot.org/post/29474/) & [behance.net](http://www.behance.net/wemakepogo/frame/446710)

[Pogo](https://www.trendhunter.com/trends/blood-glucose-monitoring-system)’s ‘We Are Animals’ typeface is a combination of [zoo creatures](https://www.trendhunter.com/trends/reserve-hotel), shapely legs and household items. The artist put together an alphabet comprising of the key features from these inspirations, which is quite bizarre, yet imaginative.

As I doubt that this will be font that will be picked by [Microsoft](https://www.trendhunter.com/trends/adlam-display) anytime soon, it’s still interesting to see these words and phrases with this typeface. It may take you more than a couple of seconds to decipher their meaning, but check out the gallery above to see what I mean.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 32% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What Makes This Trend Stand Out

- **Combination Typefaces:** Exploring the blending of different design elements to create unique and unusual fonts.
- **Unconventional Inspirations:** Finding inspiration in unexpected sources such as zoo creatures, shapely legs, and household items to create innovative typefaces.
- **Bizarre Yet Imaginative Typography:** Pushing the boundaries of typography by creating strange and imaginative typefaces that challenge traditional design norms.

### Sectors Adopting This

- **Graphic Design:** Harnessing unconventional inspirations to create disruptive and visually compelling typography in the field of graphic design.
- **Marketing and Advertising:** Utilizing bizarre and imaginative typography to capture attention, evoke emotions, and create unique branding experiences in marketing and advertising campaigns.
- **Web Design:** Incorporating combination typefaces and unconventional inspirations to create visually engaging and memorable websites, pushing the boundaries of traditional web design.

## Related on Trend Hunter

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- [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md)
- [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md)
- [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md)
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- [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md)
