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# Laceless Sock-Like Sneakers
Poggy Celebrates PUMA Suede's 50th Anniversary with a New Sneaker

By Amy Duong | Published 2018-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/poggy
References: [hypebeast](https://hypebeast.com/2018/9/puma-suede-poggy-sneakers-apparel-50th-anniversary) & [store.united-arrows.co.jp](https://store.united-arrows.co.jp/shop/uasons/default.html)

[UNITED ARROWS & SONS](https://www.trendhunter.com/trends/united-arrows-1)' Poggy works in collaboration with German sportswear label PUMA on a new iteration of its signature PUMA Suede shoe in celebration of the model's 50th anniversary. The new version boasts a high-cut silhouette with a sock-like design throughout its uppers that have no straps for simplistic access. The iconic branding details across the original model have been stripped away in order to maintain a [sleek and minimal design](https://www.trendhunter.com/trends/king-avanti).

The iteration is offered in both men's sizes and women's sizes. To complement the shoe, the partnership also drops a monochromatic co-branded tee and a relaxed tracksuit. The set will see an early launch on September 15th online at UNITED ARROWS & SON, followed by a launch on [PUMA Japan's](https://www.trendhunter.com/trends/puma-speedcat) website on September 29.

Image Credit: UNITED ARROWS & SONS and Motofumi “Poggy” Kogi

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 6% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Sock-like Sneakers:** Disruptive innovation opportunities can be found in using advanced materials for increased comfort and fit, and developing customizable designs for varying foot sizes and shapes.
- **Minimalist Aesthetic:** Disruptive innovation opportunities can be found in exploring sustainable materials and production methods to align with the minimalist aesthetic and reducing waste in the fashion industry.
- **Collaborative Design:** Disruptive innovation opportunities can be found in partnering with unconventional designers to create unique and innovative products that appeal to new markets and demographics.

### Industries Being Reshaped

- **Footwear:** The footwear industry can leverage sock-like designs to create comfortable and versatile shoes, and collaborate with fashion designers to introduce trendy and innovative products to the market.
- **Fashion:** The fashion industry can adopt the minimalist aesthetic to reduce waste and promote sustainability, and partner with sportswear brands to expand their offerings with athleisure products.
- **Sportswear:** The sportswear industry can explore new materials and production methods to innovate functional and comfortable products, and partner with fashion designers to incorporate trendy designs into their product lines.

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