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# Film Poster Graphic Apparel
KITH's Latest Poetic Justice Collection Celebrates Tupac Shakur

By Amy Duong | Published 2019-01-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/poetic-justice
References: [highsnobiety](https://www.highsnobiety.com/p/kith-poetic-justice-collection/) & [kith](https://kith.com/collections/kith-monday-program)

New York City-based retailer KITH introduces the the latest drop of its 'Monday Movie Program' with the new 'Poetic Justice' collection. The [capsule is comprised of three pieces](https://www.trendhunter.com/trends/capsule-tee) in total, a hoodie, crewneck sweater, and a t-shirt -- all of which are adorned in a special graphic of the [late Tupac Shakur](https://www.trendhunter.com/trends/gap-1). The visual is drawn specifically from an old film directed by Jon Singleton, in reference to the ongoing Monday Movie Program project. This program reinvents classic film posters on signature KITH apparel pieces.

Ronnie Fieg of KITH explains, “movies are one of my biggest passions. They’ve shaped the way I see visuals and tell stories.” The Poetic Justice capsule boasts all-black colors as the base foundation and the pieces are now available for purchase online at KITH.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 48% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Film Poster Graphic Apparel:** Opportunity for retailers to collaborate with iconic films and create apparel collections that celebrate movies and their visual storytelling.
- **Monday Movie Program:** A potential trend for retailers to reinvent classic film posters and incorporate them into their apparel collections as a way to appeal to movie enthusiasts.
- **Poetic Justice Collection:** The opportunity for retailers to pay tribute to influential figures, such as Tupac Shakur, through limited-edition apparel collections, creating a strong sense of nostalgia and connection with customers.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can leverage iconic films and their visual storytelling to create unique and culturally relevant apparel collections, attracting movie enthusiasts and fans of iconic figures.
- **Entertainment Merchandise:** The entertainment merchandise industry can explore collaborations with fashion brands to create limited-edition collections that celebrate influential films and their characters, resonating with devoted fans and collectors alike.
- **E-commerce:** The growing trend of online shopping provides a platform for retailers to reach a wider audience with their film-inspired apparel collections, allowing customers worldwide to access and purchase these unique products.

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