# Chromatic Tea Tins The Brand 'Poet Tea' Offers Its Products in Sophisticated Tins By Mishal Omar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poet-tea References: [thedieline](http://www.thedieline.com/blog/2017/1/23/the-simple-elegance-of-poet-tea) & [poettea](http://www.poettea.com/) Poet Tea enlisted the Spanish design agency [Studio Pattern](https://www.trendhunter.com/trends/studio-ghibli-tea) in order to create the packaging for its herbal products. The agency decided to create [tins for the teas](https://www.trendhunter.com/trends/siesta-co), ensuring that the products remain tightly sealed, undamaged and protected from going stale with exposure to air. The tins are cylindrical in shape with twist-off lids that stick out of the top. Each individual tea type is reflected on the can in a [color that represents its own characteristics](https://www.trendhunter.com/trends/tealeaves-x-pantone). The Poet Tea tins feature delicate flourishes while minimal labeling describes the type of tea the package contains. Poet Tea's tins have three benefits – they are visually appealing, they are functional and they can be reused for various purposes. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sophisticated Tea Packaging:** The trend towards using visually appealing and functional packaging for tea products, such as Poet Tea's chromatic tins, presents opportunities for disruptive innovation in the tea industry. - **Cylindrical Twist-off Lids:** The use of cylindrical tins with twist-off lids, as seen in Poet Tea's packaging, could inspire disruptive innovation in the packaging industry for other consumer goods. - **Reusability in Product Packaging:** The trend towards reusable packaging, exemplified by Poet Tea's tins that can be repurposed for other uses, opens up opportunities for disruptive innovation in the sustainable packaging industry. ### Who This Affects Most - **Tea:** The tea industry can take advantage of the trend towards visually appealing and functional packaging, like Poet Tea's chromatic tins, to create innovative packaging solutions for their products. - **Packaging:** The packaging industry can explore the use of cylindrical tins with twist-off lids, similar to Poet Tea's packaging, to create innovative packaging designs for various consumer goods. - **Sustainable Packaging:** The sustainable packaging industry can leverage the trend towards reusable packaging, as demonstrated by Poet Tea's tins, to develop disruptive innovation in eco-friendly packaging solutions. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Redesigned Skinny Tea Packaging](https://www.trendhunter.com/trends/skinny-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md)