# Newsletter-Converting Podcast Apps 'Podify' Turns Newsletters into Podcasts for Easy Listening By Michael Hemsworth | Published 2022-01-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/podify References: [betalist](https://betalist.com/startups/podify?utm_campaign=startup-84686&utm_medium=atom&utm_source=newsfeed) & [trypodify](https://trypodify.com/?ref=betalist)  The [popularity of podcasts](https://www.trendhunter.com/trends/podsnapai) has been building for many years and has become a big part of how many consumers obtain their media, so the 'Podify' platform is positioned as a way to help users enjoy even more audio content. The platform works by helping users [turn any newsletter into a podcast](https://www.trendhunter.com/trends/podcraftr) to enable them to listen to the message rather than need to manually read it. This could help to drastically reduce the amount of time that a person might need to dedicate to reading and increase the amount of content they can absorb each day. The 'Podify' platform will deliver a high-quality podcast right to the user's chosen podcast app to make it part of their everyday listening experience for enhanced ease of use. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Newsletter-to-podcast Conversion:** Disruptive innovation opportunity: Creating new software that would automatically convert newsletters to podcast episodes for easy listening. - **Podcast Integration:** Disruptive innovation opportunity: Designing new programs that would make it easy to integrate newsletter podcast episodes into a listener's larger podcast stream. - **Streamlined Content Consumption:** Disruptive innovation opportunity: Developing new technologies that allow users to stream and consume media content more efficiently through audio-only formats like podcasts. ### Where This Applies - **Digital Media:** Disruptive innovation opportunity: Expanding existing digital media networks to incorporate new podcasting tools and platforms like Podify. - **Marketing:** Disruptive innovation opportunity: Creating new marketing campaigns that use podcasting tools like Podify to streamline the content created for customers and clients. - **CRM (customer Relationship Management):** Disruptive innovation opportunity: Developing new CRM tools that use podcasting to improve communication and relationship-building with clients and employees. ## Related on Trend Hunter - [Content-Converting Podcast Platforms](https://www.trendhunter.com/trends/podrest.md) - [Personalized Podcast Platforms](https://www.trendhunter.com/trends/ilisten-platform.md) - [Audio News Summarizers](https://www.trendhunter.com/trends/newspod.md) - [Audio Newsletters](https://www.trendhunter.com/trends/audio-newsletter.md) - [Text-to-Audio Content Tools](https://www.trendhunter.com/trends/podreader.md) - [Summarized Personal Podcast Solutions](https://www.trendhunter.com/trends/jellypod.md) - [Personalized News Briefing](https://www.trendhunter.com/trends/tailored-pod.md) - [AI Audio Summaries](https://www.trendhunter.com/trends/daily-brief-by-meco.md) - [Audio Learning Platforms](https://www.trendhunter.com/trends/podial.md)