# Programmic Podcast Services PodWave Encourages Companies to Use Podcasts in Branding By M | Published 2016-07-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/podcast-service References: [marketingmag](http://www.marketingmag.ca/tech/podwave-brings-programmatic-to-podcasting-179175?rss=yes) & [podcasternews](http://podcasternews.com/2016/07/10/adswizz-launched-podwave/) With the rise in popularity of [audio streaming](https://www.trendhunter.com/trends/podquest), the podcast service PodWave is a program designed by AdsWizz to help brands utilize the platform in branding. The service provides companies with the ability of testing out advertising via podcasts on a temporary basis, before committing fully to a partnership. This ideal for brands looking to experiment with the benefits podcasts offer to see if the outlet is suited to their goals. [Podcasts are a popular medium](https://www.trendhunter.com/trends/continua) consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the [programmic advertising capabilities](https://www.trendhunter.com/trends/podcastle1) by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Rise of Programmic Podcast Services:** PodWave offers brands the opportunity to leverage programmic podcast advertising to reach specific target audiences. - **Growing Popularity of Podcasts:** As podcasts continue to gain popularity, brands have a disruptive opportunity to tap into this medium for effective branding. - **Experimental Advertising Via Podcasts:** PodWave enables brands to test out advertising on podcasts before committing to long-term partnerships, allowing for innovative and risk-free experimentation. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can benefit from using programmic podcast services like PodWave to reach target audiences in a unique and engaging way. - **Media and Entertainment:** The media and entertainment industry can explore the potential of podcast advertising as a disruptive innovation to enhance content monetization and audience engagement. - **Technology and Digital Media:** The technology and digital media industry can seize the opportunity to develop innovative solutions and platforms that facilitate programmic podcast advertising services. ## Related on Trend Hunter - [Newsletter-Converting Podcast Apps](https://www.trendhunter.com/trends/podify.md) - [Podcast Automation Platforms](https://www.trendhunter.com/trends/podcas.md) - [Podcast Marketing Automation](https://www.trendhunter.com/trends/podbooster.md) - [Personalized News Briefing](https://www.trendhunter.com/trends/tailored-pod.md) - [Text-to-Audio Content Tools](https://www.trendhunter.com/trends/podreader.md) - [Content-Converting Podcast Platforms](https://www.trendhunter.com/trends/podrest.md) - [Podcast Employee Engagement Platforms](https://www.trendhunter.com/trends/private-podcasting-platform.md) - [Podcast Guest Networks](https://www.trendhunter.com/trends/podzter.md) - [Accessible Audio Sharing](https://www.trendhunter.com/trends/audio-sharing1.md)