# Podcast Discovery Tools Pandora's 'Podcast Genome Project' Used Machine Learning to Discover Taste By Justin Lam | Published 2018-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/podcast-genome-project References: [engadget](https://www.engadget.com/2018/11/13/pandora-podcast-genome-project-beta-launc/) & [cnet](https://www.cnet.com/news/pandora-will-personalize-podcast-recommendations-so-you-can-actually-find-what-you-like/) The music-streaming company [Pandora](https://www.trendhunter.com/trends/soundcloud) is furthering its support for podcasts by launching its new 'Podcast Genome Project' tool. Much like Pandora's [music recommendation tool](https://www.trendhunter.com/trends/playlistation), the 'Podcast Genome Project' tool categorizes various podcasts based on several characteristics and uses those categories to make recommendations to listeners. However, unlike the music tool, this new podcast-focused option will also take advantage of human curation to help users discover podcasts. In addition to analyzing over 1,500 attributes of podcasts, the 'Podcast Genom Project' will also take user feedback into consideration. This includes things like thumbs-up or thumbs-down ratings, skips, and replays. These factors will be observed by machine learning analysis and natural language processing to accurately build a profile for each individual user. Image Credit: Pandora ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Podcast Personalization:** The possibility of using machine learning to better understand the individual preference of users is a disruptive innovation opportunity - **Podcast Categorization:** Using innovative tools like the Podcast Genome Project, categorizing podcasts based on several characteristics is a disruptive innovation opportunity - **Podcast Recommendation Systems:** The development of AI-powered systems that can accurately recommend suitable podcasts to listeners is a disruptive innovation opportunity ### Who This Affects Most - **Media and Entertainment:** The media and entertainment industry can use tools like Pandora's Podcast Genome Project to offer a more personalized experience to users - **Artificial Intelligence:** The development of advanced AI-powered tools is essential for more effective personalized podcast recommendations - **Marketing and Advertising:** The use of targeted advertisements in podcasts can be made more effective through innovative personalization and recommendation tools ## Related on Trend Hunter - [Smart Audio Assistants](https://www.trendhunter.com/trends/podibud.md) - [Post-Production AI Podcast Tools](https://www.trendhunter.com/trends/listenerfm.md) - [Predictive Music Engines](https://www.trendhunter.com/trends/findmusicai.md) - [AI Podcast Generators](https://www.trendhunter.com/trends/genepod.md) - [Podcast Automation Platforms](https://www.trendhunter.com/trends/podcas.md) - [AI-Generated Smart Podcasts](https://www.trendhunter.com/trends/genfm.md) - [Social Podcast Discovery Platforms](https://www.trendhunter.com/trends/podopolo-app.md) - [AI Podcasting Research](https://www.trendhunter.com/trends/ai-podcasting.md) - [AI-Powered Audio News Podcasts](https://www.trendhunter.com/trends/google-discover-daily-listen.md)