# Modish Geometric Merchandising Pocono Modern Branding Shapes the Development's Image By Amelia Roblin | Published 2011-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pocono-modern-branding References: [thedieline](http://www.thedieline.com/blog/2011/2/25/studio-spotlight-mattson-creative.html) & [mattsoncreative](http://mattsoncreative.com/#/work) One may not always be aware of the extensive graphic design jobs behind undertakings such as building developments, but Pocono Modern branding reveals the true importance of an image for any product. Orchestrated by Mattson Creative, the contemporary sustainable homes project has been stamped with a crisp geometric urbanity, pairing classic color combinations from the past with [timeless triangular shapes](https://www.trendhunter.com/trends/the-brooklyn-museums). From stationery to pamphlets, [furniture, logos](https://www.trendhunter.com/trends/nycxdesign) and freebies, Pocono Modern branding gives prospective buyers the whole picture, making for a [holistic brand experience](https://www.trendhunter.com/trends/curated-discovery) that will stick out in a consumer's mind. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Geometric Branding:** Disruptive innovation opportunity: Explore the use of geometric shapes and classic color combinations in branding to create a memorable and holistic brand experience. - **Contemporary Sustainable Homes:** Disruptive innovation opportunity: Develop sustainable housing projects with a modern and stylish design aesthetic to appeal to environmentally-conscious consumers. - **Crisp Graphic Design:** Disruptive innovation opportunity: Utilize clean and modern graphic design elements to enhance the visual appeal and overall image of a product or project. ### Industries Being Reshaped - **Real Estate Development:** Disruptive innovation opportunity: Incorporate unique graphic design strategies into real estate developments to differentiate and attract potential buyers. - **Furniture Design:** Disruptive innovation opportunity: Integrate geometric and sustainable design principles into furniture manufacturing to create visually appealing and eco-friendly products. - **Branding and Marketing:** Disruptive innovation opportunity: Emphasize the importance of graphic design in branding and marketing strategies to create memorable and impactful brand experiences. ## Related on Trend Hunter - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Elevated Geometric Designs](https://www.trendhunter.com/trends/ph8-penthouse.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md)