# Super Sleek Point & Shoots Poco Pro is the World's Smallest Digital Camera By manzil | Published 2010-12-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/poco-pro References: [gizmag](http://www.gizmag.com/iain-sinclair-poco-pro-digital-camera/17362/) Ian Sinclair's Poco Pro is the world's [smallest and thinnest high-def digital camera](https://www.trendhunter.com/trends/clearcam), featuring dimensions that can easily [fit into your pocket](https://www.trendhunter.com/trends/instapocket). With a magnesium chassis, this 65-gram digicam is equipped with the most advanced technology to deliver high-quality images. Poco Pro is priced approximately at $310 and it is expected to be available in stores by June, 2011. Check out this [super sleek camera](https://www.trendhunter.com/trends/panasonic-zs99) in the featured gallery. **Implications** - Affluent consumers are inundated with choices and are reluctant to make sacrifices. They want both form and function to be of the highest order in the products that they purchase. Companies should consider catering this demographic by creating products that are high quality in an array of divergent areas. Also, adding many different functions is appealing to this group. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **High-quality Divergence:** Creating products that are high quality in an array of divergent areas to cater to affluent consumers. - **Form-function Fusion:** Designing products that offer both form and function of the highest order to appeal to discerning consumers. - **Multi-functional Appeal:** Adding many different functions to products to attract affluent consumers. ### Industries Being Reshaped - **Consumer Electronics:** Opportunity for companies to develop high-quality, multi-functional consumer electronics products. - **Fashion and Luxury:** Creating luxury products that offer both form and function to cater to affluent consumers. - **Photography Equipment:** Developing innovative, high-quality camera equipment that appeals to discerning photographers. ## Related on Trend Hunter - [Miniature Retro Digital Cameras](https://www.trendhunter.com/trends/opt100-neofilm.md) - [Professional Micro-Sized Camera Models](https://www.trendhunter.com/trends/sony-rx1r-iii.md) - [Adorable Mini Instant Cameras](https://www.trendhunter.com/trends/retro-digital-toy-camera.md) - [Micro-Sized Mirrorless Cameras](https://www.trendhunter.com/trends/yashica-im-back.md) - [Accessible Vlogger Camera Models](https://www.trendhunter.com/trends/pro-camera-system.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [Minimal Portable Video Cameras](https://www.trendhunter.com/trends/powershot-v10.md) - [Branded Technology Action Cameras](https://www.trendhunter.com/trends/icam-pro-concept.md) - [Palm-Sized Digital Cameras](https://www.trendhunter.com/trends/fujifilm-instax-pal.md)