# Autumnal Biscuit Sticks The New Pocky Flavors are Meant to Compliment the Feeling of Fall By Joey Haar | Published 2016-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pocky References: [candyindustry](http://www.candyindustry.com/articles/87495-new-pocky-flavors) & [pocky](http://www.pocky.com/) Pocky, the iconic Japanese [biscuit-pretzel hybrid](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps), is slated to release a new set of flavors before the end of 2016. Timed to line up with the changing of the leaves, the new Pocky flavors have an [autumnal theme](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie) that pairs perfectly with loose knit sweaters and hot cider. Pocky has released five new flavors to go with the autumn season. Two of these are Trinity Almond and Trinity Orange Peel, which are coated in clusters of candy for some added crunch. Midi Chocolate and Midi Matcha are more similar to traditional Pocky flavors, shying away from [crunchy coatings](https://www.trendhunter.com/trends/holiday-almonds) but covered in a mousse-like dip rather than chocolate alone. Finally, as autumn turns to winter, the Winter Melty Pocky is dipped in chocolate and dusted in cocoa powder -- a great compliment to a hot chocolate. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Autumnal Snack Releases:** As the seasons change, snack companies have an opportunity to release limited-time flavors that capitalize on the feeling of fall. - **Candy-coated Snacks:** Snack companies can innovate by adding crunchy candy clusters to traditional snacks, adding new textures and flavors. - **Mousse-style Dips:** Innovative snack companies can differentiate themselves by creating mousse-like dipping sauces for their snacks instead of traditional chocolate coatings. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can create seasonal flavors and add textures to classic products to drive sales during specific times of the year. - **Packaged Goods:** Packaged goods companies can introduce limited editions of snacks with seasonal flavors and textures to attract new customers and drive sales spikes. - **Food Manufacturing:** Food manufacturers can produce new types of dipping sauces for their snacks, adding a new level of flavor and texture to traditional products. ## Related on Trend Hunter - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md) - [Curated Fall-Inspired Snack Boxes](https://www.trendhunter.com/trends/sakuraco-autumn-collection.md) - [Autumnal Donut-Flavored Pretzels](https://www.trendhunter.com/trends/flipz-apple-cider-donut.md) - [Chestnut-Flavored Fall Donuts](https://www.trendhunter.com/trends/appetite-autumn.md) - [Autumnal Wafer Snack Cookies](https://www.trendhunter.com/trends/autumn-wafers.md) - [Artisan Autumnal Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-japan-autumn.md) - [Autumnal Variety Cookie Packs](https://www.trendhunter.com/trends/fall-favorites-cookies.md) - [Aromatic Autumnal Macarons](https://www.trendhunter.com/trends/october-seasonal-macaron-box.md)