# Pastel Flat-Design Package Iterations Beloved Pocky Sticks Enjoy a New Design-forward Packaging By Kalin Ned | Published 2018-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pocky-sticks References: [designtaxi](https://designtaxi.com/news/402165/Pocky-Tweaks-Its-Packaging-And-Cookie-Shapes-To-Double-As-Cute-Gifts/) & [instagram](https://www.instagram.com/plazastyle/?utm_source=ig_embed) The Pocky sticks are enjoying a fresh, limited edition make-over with a new palm-sized variety that makes the treat ideal for gift bags, stocking stuffers or a tasty mid-day snack. The nostalgic Asian treat boasts a design-friendly aesthetic through a potent contemporary approach. The colorful packs include four Pocky sticks that are slightly thicker than the originals. The limited edition gift variety is available in the most classic flavors — chocolate and strawberry, as well as sweet potato, citrus, grape, and matcha. Each of the adorable package designs boasts a quirky, fun-poking slogan — 'Black Covered with Love' for chocolate, 'Berry Rolling in a Daydream' for the strawberry, 'Matcha Against the Forest' and so on. The exclusive Pocky sticks are available in select Tokyo retailers until November 25th. Photo Credits: PLAZA,[Pocky Japan](https://twitter.com/PockyJPN) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited Edition Product Packaging:** Brands can explore creating limited edition packaging styles for their products that incorporate design-forward aesthetics to increase appeal and customer engagement. - **Fun-poking Slogans/titles for Products:** Companies can utilize unique and playful slogans or titles for their products to add an engaging and fun element to the customer experience. - **Contemporary Approaches to Design:** Design professionals can explore creating contemporary design styles for product packaging to meet modern aesthetic preferences and stand out in crowded marketplaces. ### Who This Affects Most - **Consumer Packaged Goods (CPG):** CPG brands can leverage creative product packaging styles with design-friendly aesthetics and fun titles to differentiate themselves from competitors and increase brand loyalty. - **Food & Beverage:** Food and beverage companies can incorporate limited edition package designs and playful slogans to enhance product appeal and create a unique, memorable customer experience. - **Design & Ad Agencies:** Design and advertising agencies can embrace contemporary approaches to product design and create fun, memorable titles to help their clients stand out in crowded marketplaces and improve customer engagement. ## Related on Trend Hunter - [Winter-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/very-merry-snackmas.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Summer Biscuit Sticks](https://www.trendhunter.com/trends/pocky-summer-flavors.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Exclusive Theme Park Snacks](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky.md) - [Limited-Edition Regional-Specific Snack Boxes](https://www.trendhunter.com/trends/snackventure-box.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Curated Fall-Inspired Snack Boxes](https://www.trendhunter.com/trends/sakuraco-autumn-collection.md) - [Customizable Lunar Year Boxes](https://www.trendhunter.com/trends/lunar-new-year-goodies.md)