# Tasty Sake-Inspired Japanese Snacks This Pocky Flavor is Developed in Partnership with Tokyo Port By Kalin Ned | Published 2019-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pocky-flavor References: [designtaxi](https://designtaxi.com/news/403390/Tokyo-Receives-Its-Own-Unique-Pocky-Flavor-Inspired-By-Traditional-Japanese-Sake/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000079.000001124.html) The new Pocky flavor boasts hints of 'Amazake' — which translates from Japanese to 'sweet sake.' The tasty offering is the result of a partnership between the beloved snack brand and [Tokyo Port Brewery](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky). Amazake contains [little to no alcohol](https://www.trendhunter.com/trends/nonalcoholic-sake) and it is a popular drink during the colder months. In recent months, it has been gaining traction as "[a health beverage](https://www.trendhunter.com/trends/kay-sake)." As a result, the latest Pocky flavor addition is "steeped in tradition and history." The taste and the aroma are identified as being "mellow" which is ideal for those who prefer a light pick-me-up in the middle of their day. The product will be released on February 1st across stores in Tokyo and it will serve as an effective endorsement for the Tokyo Port Brewery. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sake-inspired Snacks:** Opportunity to develop more snacks and food products inspired by the flavors of sake. - **Health Beverage Trend:** Opportunity to capitalize on the growing popularity of health beverages like amazake. - **Traditional and Mellow Flavors:** Opportunity to create products that offer mellow flavors and endorse the tradition and history behind them. ### Where This Applies - **Snack Industry:** Opportunity for snack companies to tap into the trend of sake-inspired flavors and develop new offerings. - **Beverage Industry:** Opportunity for beverage companies to create and promote health beverages like amazake. - **Food and Flavor Industry:** Opportunity for companies in the food and flavor industry to explore traditional and mellow flavors and incorporate them into their products. ## Related on Trend Hunter - [Sessionable Sake Beverages](https://www.trendhunter.com/trends/snow-monkey-sake-remix.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Exclusive Theme Park Snacks](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Sake-Spiked Lemonades](https://www.trendhunter.com/trends/bottled-sake-cocktail.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Sake-Infused Yuzu Spritzes](https://www.trendhunter.com/trends/something-nothing.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Alcohol-Free Sweet Sakes](https://www.trendhunter.com/trends/sweet-boy.md)