# Travel-Friendly Pocket-Sized Palette Beauty Bakerie's Brownie Bar is Practical and Durable By Kalin Ned | Published 2020-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pocketsized-palette References: [beautybakerie](https://www.beautybakerie.com/collections/all/products/brownie-bar-mini-palette) The Brownie Bar is a pocket-sized palette for all skin types by [Beauty Bakerie](https://www.trendhunter.com/trends/beauty-bento). Focusing on inclusivity, the product "serves up three new, universal shades of [Contour, Bronzer, and Highlighter](https://www.trendhunter.com/trends/snatched-contour-block)." The format of the offering is quite handy for ladies and gents who are traveling or commuting, with a magnetic snap closure that prevents leakage. Aware that the pocket-sized palette will be used by individuals on-the-go, Beauty Bakerie makes sure that the trifecta of products is also durable, with guaranteed long-wear reputation and fade-free formula that promises to last all day. The colors in the pocket-sized palette are inspired by the Chocolate Brownies—which is evident from the product's name. The contour, bronzer, and highlighter are all free from parabens and gluten. They are also vegan-friendly and cruelty-free. Image Credit: Beauty Bakerie ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pocket-sized Palettes:** Disruptive innovation opportunity: Create pocket-sized makeup palettes specifically designed for travel or commuting. - **Inclusive Beauty Products:** Disruptive innovation opportunity: Develop beauty products that cater to a wide range of skin tones and types, promoting inclusivity. - **Long-wear and Fade-free Formulas:** Disruptive innovation opportunity: Invent long-lasting, fade-free formulas for makeup products that can be worn throughout the day without touch-ups. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Transform the cosmetics industry by creating practical, durable, and inclusive beauty products. - **Travel and Tourism:** Disruptive innovation opportunity: Introduce innovative travel-friendly products like pocket-sized palettes to enhance the travel experience and convenience. - **Chemicals and Ingredients:** Disruptive innovation opportunity: Develop new ingredients and formulas for long-wear, fade-free beauty products that meet the demands of consumers. ## Related on Trend Hunter - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Beauty Bar Travel Cases](https://www.trendhunter.com/trends/beauty-bar-travel-case.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Take-Anywhere Beauty Balms](https://www.trendhunter.com/trends/miracle-balm-palette.md) - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md)