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# Pocket-Sized Tequila Cocktails
Pimentae's Pocket of Paradise Cocktails Come in 125ml Cans

By Laura McQuarrie | Published 2023-02-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pocket-of-paradise
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/02/pimentae-launches-canned-cocktails/) & [pimentaedrinks](https://www.pimentaedrinks.com/products/spicy-margarita-can)

![Pocket-Sized Tequila Cocktails](https://cdn.trendhunterstatic.com/thumbs/499/pocket-of-paradise.jpeg)

Pocket of Paradise canned cocktails by Pimentae are pre-mixed, ready-to-drink tequila cocktails that offer "the perfect pocket-sized serve." The 125ml cans are ready to enjoy in varieties like Tommy's Spicy Margarita and Cucumber & Elderflower Eclipse, which make it easier to take the brand's bottled products on the go.

Pimentae was awarded Master and Silver medals for both of its bottled cocktails in the DB & SB Spring Blind Tasting 2022, so consumers can rest assured that the portable formats are top-notch.

The launch of these RTD cocktails marks the first time that the brand is venturing outside of its bottled offerings and as female co-founders Alice Parmiter and Wynter Karo say, "This has been in the works for us for a long time and opens Pimentae up to an entirely new consumer base and retail partners."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 37% | Activity: 52% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Pocket-sized Cocktails:** The trend for ready-to-drink cocktails in pocket-sized packaging is on the rise, providing a convenient option for on-the-go consumption.
- **Premium Canned Cocktails:** The trend towards high-quality canned cocktails is growing, providing a new market for premium RTD beverages.
- **RTD Tequila Cocktails:** The trend for tequila-based ready-to-drink cocktails is expanding, providing an opportunity for innovation and experimentation in the tequila industry.

### Sectors Adopting This

- **Alcohol and Beverage:** The alcohol and beverage industry can capitalize on the increasing demand for premium, convenient, and innovative ready-to-drink cocktails.
- **Packaging and Containers:** The packaging and containers industry has an opportunity to develop new, pocket-sized options for RTD cocktails that are both convenient and eco-friendly.
- **Tequila and Spirits:** The tequila and spirits industry can explore new opportunities for innovation and experimentation in the RTD cocktail space, creating new products that appeal to a growing market.

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