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# Copying The Pob
Victoria Beckham's Hot Hair

By Bianca | Published 2007-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pob-beckham
References: [canada](http://www.canada.com/topics/lifestyle/story.html?id=a9a1cf22-82ce-4fbe-8432-3f33b4412120&k=95196)

Victoria Beckham isn't just a trendsetter when it comes to apparel, she lays the ground for hot new hair looks, too. Girls are running to [hair salons](https://www.trendhunter.com/trends/chris-mcmillan) with photos of the "pob," Victoria's sexy new cut and colour, ready to re-vamp their own tresses in favour of the posh bob. The [Spice Girl](https://www.trendhunter.com/trends/spiceworld-football) successfully cranked up the sophistication notch on the bleached, sunny California look -- they don't call her Posh for nothing!

"The hair-obsessed will tell you that Beckham looks gorgeous in her gleaming asymmetrical topper," the [National Post](https://www.trendhunter.com/trends/daily-lotion-and-cream) reported. "And though she may have dibs on the one and only Becks, her hairstyle is now anyone's for the snipping."

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 96% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Why This Trend Is Growing

- **Posh Bob Trend:** The trend of the 'posh bob' haircut is growing, creating opportunities for hair salons and hair product manufacturers to provide new hair fashion and style innovations.
- **Celebrity Hair Trends:** The popularity of celebrity-inspired hair trends, such as Victoria Beckham's 'posh bob', opens up disruptive innovation opportunities for hair stylists and product brands.
- **Asymmetrical Haircuts:** Asymmetrical haircuts, like Victoria Beckham's 'posh bob', are a rising trend that create opportunities for hair professionals and haircare businesses to design and market new beauty products for consumers looking for unique styles.

### Industries Being Reshaped

- **Beauty and Hair Salons:** Hair salons benefit from the growing demand for new and innovative haircuts, hairstyles, and beauty methods, as clients look to keep up with latest trends like the 'posh bob'.
- **Hair Styling Products:** The trend of celebrity-inspired haircuts, like the 'posh bob', also creates opportunities for hair styling product brands to provide new and innovative products that cater to the evolving hair fashion and trends.
- **Cosmetics and Personal Care:** Innovations in beauty products, such as hair styling tools and personalized care products, could emerge from the growing popularity of unique haircuts and styles like the 'posh bob'.

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