# Couture-Inspired Bridesmaid Collections Pnina Tornai's Bridesmaid Designs Conveys Individuality By Laura McQuarrie | Published 2022-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pnina-tornais-bridesmaid References: [businesswire](https://www.businesswire.com/news/home/20220330005323/en) & [azazie](http://www.azazie.com) Pnina Tornai's [bridesmaid collection](https://www.trendhunter.com/trends/the-plus-one-edit) is the first of its kind from the [couture bridal designer](https://www.trendhunter.com/trends/luxury-designer-marchesa) and it was made possible with bridal e-retailer [Azazie](https://www.trendhunter.com/trends/azazie-3). The fresh collection shares high-quality styles for women that are simultaneously harmonious and allow for individual style to shine through. With prices retailing from $159 to $249, women can get a taste of the spirit of the couture brand and its signature materials like Pnina Signature Lace, Spotlight Sequin, Sleek Satin, Fluid Chiffon, and Luxurious Mikado. A wide range of colors are available, as well as styles ranging from jumpsuits to form-fitting gowns. On her work with the Azazie team, Tornai says, “We both cater to a demographic of young women who are savvy shoppers, and we want to disrupt the bridesmaid industry and give them something fresh, bold and exciting.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 24% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Couture-inspired Bridesmaid Collections:** The emergence of couture-inspired bridesmaid collections allows for individuality to shine through in high-quality styles at affordable prices. - **Collaborative Bridal E-retailing:** Collaboration between couture bridal designers and bridal e-retailers disrupts the traditional bridal industry by offering fresh and exciting options for savvy shoppers. - **Diversity in Bridesmaid Collections:** Bridesmaid collections that offer a wide range of colors and styles, from jumpsuits to gowns, cater to diverse tastes and preferences, disrupting the one-size-fits-all approach of traditional bridesmaid dressing. ### Who This Affects Most - **Bridal Fashion:** Incorporating couture-inspired designs and collaborations with bridal e-retailers offer opportunities for disruption and innovation in the bridal fashion industry. - **E-commerce:** Bridal e-retailers provide a platform for collaboration between designers and consumers, offering fresh and affordable options beyond traditional brick-and-mortar bridal boutiques. - **Event Planning:** The emergence of diverse bridesmaid collections provides event planners with more options for styling and customization, allowing for greater creativity and flexibility in the wedding planning process. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md)