# Humanized Office Fixture Ads The PNet Campaign Urges Workers to "Move Before They Can't" By Meghan Young | Published 2016-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pnet-campaign References: [adeevee](http://www.adeevee.com/2016/05/pnet-coat-hanger-table-chair-print/) & [joepublic.co.za](http://joepublic.co.za/) Stay somewhere long enough and it's easy to feel like you've become apart of the environment somehow -- a feeling that is shown in this PNet campaign. PNet is the preferred job portal for those residing in South Africa. People who are wanting a change can find one here. That is, unless they like feeling like a [coat rack, table](https://www.trendhunter.com/trends/making-space1) or [office chair](https://www.trendhunter.com/trends/dynamic-spinecare), as depicted in the PNet campaign. Conceived and executed by Joe Public United, an [ad agency](https://www.trendhunter.com/trends/legitimate-you) based in Johannesburg, South Africa, the PNet campaign reads, "Move before you can't." It's a simple yet powerful thought that will surely light a fire under many people's butts. Making a change is a hard reality to face, but PNet is there to help. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Office Fixture Personification:** Opportunities exist for businesses to capitalize on creating ads that personify office furniture to encourage employees to seek career development through change. - **Humanizing Corporate Culture:** Incorporating ads that humanize corporate culture can improve employee engagement and encourage professional development in the workplace. - **Prioritizing Employee Well-being:** Trends for businesses to prioritize employee well-being can be tapped by creating campaigns that encourage people to be proactive in taking control of their career and growth opportunities. ### Where This Applies - **Human Resource Management:** Through creating ad campaigns that focus on humanizing the workspace and prioritizing employee well-being, HR managers can encourage professional development and engagement in the workplace. - **Marketing and Advertising:** By creating campaigns that personify office fixtures, marketers and advertisers can introduce new human-centered narratives in their advertising techniques that appeal to the modern workforce. - **Recruitment and Staffing:** Companies in recruitment and staffing can incorporate ad narratives that promote employee well-being and humanize the workplace to demonstrate their value proposition. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Vibrant Versatile Furniture Series](https://www.trendhunter.com/trends/here-now-1.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)