# Confectionery PMS Bites These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms By Alyson Wyers | Published 2015-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pms-bites References: [mashable](http://mashable.com/2015/03/24/pms-bites/) & [pmsbites.co](http://www.pmsbites.co/) Created to offset the unpleasant effects of Pre-Menstrual Syndrome, PMS Bites are tiny treats that are described as a "combination of a [chocolate classic truffle and brownie batter](https://www.trendhunter.com/trends/eat-anytime-protein-truffles)." Invented by former marketer Tania Green, the bite-sized snacks are the result of a successful [Kickstarter](https://www.trendhunter.com/trends/mini-muffins) campaign. Given 85% of women experience [pre-menstrual symptoms](https://www.trendhunter.com/trends/cloud-9-pms-oil) -- including food cravings -- PMS Bites will be broadly appealing among females. They're even healthy, with each ball being only 60 calories as well as containing vegan, raw, gluten-free and all-natural ingredients. They come in three flavors: 'Plain Crazy,' 'Coco-Nutty' and 'All Kinds of Nuts.' The names are a reference to the crazy and emotionally unstable stereotype placed on women during 'that time of the month.' ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Snack Alternatives:** PMS Bites provide a healthier option for women experiencing pre-menstrual symptoms, tapping into the trend of consumers seeking nutritious alternatives to traditional snacks. - **Feminine-focused Products:** PMS Bites specifically target women and cater to their unique needs, showing the growing trend of businesses developing products designed specifically for female consumers. - **Crowdfunding Success:** The successful Kickstarter campaign for PMS Bites demonstrates the trend of entrepreneurs utilizing crowdfunding platforms to bring innovative products to market. ### Where This Applies - **Food and Beverage:** PMS Bites align with the growing demand for healthier snack options, offering a unique product within the food and beverage industry. - **Wellness and Nutrition:** The focus on using vegan, raw, gluten-free, and all-natural ingredients in PMS Bites caters to the wellness and nutrition industry that values clean and conscious consumption. - **Female-targeted Products:** PMS Bites fall within the industry of female-targeted products, catering to women's specific needs during pre-menstrual syndrome and offering an alternative to traditional snacks. ## Related on Trend Hunter - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Science-Backed PMS Gummies](https://www.trendhunter.com/trends/o-positiv.md) - [Hormone Support Gummies](https://www.trendhunter.com/trends/hormone-support-gummies.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/pms-relief-gummies.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/sos-pms-gummies.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Fruity Hormone-Normalizing Gummies](https://www.trendhunter.com/trends/suku-vitamins-pms.md) - [Energizing Chocolate Bites](https://www.trendhunter.com/trends/chocolates-for-energy.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md)