# Limited Edition Craft Gins B&B Studio Looks Toward Heritage and Designs Plymouth Gin's Aesthetic By Kalin Ned | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plymouth-gin References: [plymouthgin](http://www.plymouthgin.com/en-EN) & [bandb-studio](https://www.bandb-studio.co.uk/) [Plymouth Gin](https://www.trendhunter.com/trends/plymouth-gins) is launching its inaugural [limited-edition batch of craft spirits](https://www.trendhunter.com/trends/portofino-dry-gin) and for the occasion, the company turns to London-based B&B Studio who instills the launch with a classy aesthetic, making the bottles stand out effortlessly on the shelf. The idea of the project was to "[elevate a heritage brand](https://www.trendhunter.com/trends/waterloo-gin)." The name of Plymouth Gin's craft gin is 'Mr. King’s 1842 Recipe.' The product has strong ties to the history as it embraces an original formula from 1842. B&B Studio took that into consideration, drawing hefty inspiration from history but also positioning design elements so they appeal to a modern demographic. The onus is placed on celebrating the art of exploration. A total of 2,000 cases have been produced by Plymouth Gin. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Craft Spirits:** Opportunity for brands to create exclusivity and appeal to consumers looking for unique and special products. - **Heritage Branding:** Opportunity to leverage a brand's history and tradition to create a strong connection with consumers. - **Art-inspired Designs:** Opportunity to incorporate artistic elements into product packaging and design, appealing to a more creative and discerning audience. ### Where This Applies - **Craft Distilleries:** Craft distilleries can capitalize on the growing demand for limited edition and artisanal spirits. - **Branding and Design Agencies:** Agencies specializing in heritage branding and art-inspired designs can provide innovative solutions for companies looking to elevate their products. - **Alcohol Retail:** Retailers can take advantage of the consumer interest in limited edition craft spirits by curating and promoting these products in their stores. ## Related on Trend Hunter - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Futuristic Luxury Gins](https://www.trendhunter.com/trends/wyld-gin.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Commemorative Barrel-Rested Gins](https://www.trendhunter.com/trends/adnams.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md)