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# Dedicated Danish Esports Channels
Pluto TV Introduces a New Esports Channel with Retake Media

By Kanesa D | Published 2024-11-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pluto-tv
References: [esportsinsider](https://esportsinsider.com/2024/11/pluto-tv-esports-channel-retake-nordics) & [pluto](https://pluto.tv/ca/live-tv)

![Dedicated Danish Esports Channels](https://cdn.trendhunterstatic.com/thumbs/552/pluto-tv.jpeg)

The Danish brand of [Pluto TV](https://www.trendhunter.com/trends/smart-tv-hardware) is unveiling a new esports channel with Retake Media called 'Retake e-sport live.' The channel aims to connect interested consumers with live esports events in a similar way to traditional sports broadcasts. Notably, ‘Retake e-sport live’ will kick off its service with a live broadcast of the Danish-produced Counter-Strike Perfect World Shanghai Major 2024.

Pluto TV, operated by [Paramount Streaming](https://www.trendhunter.com/trends/youtube-3) under [Paramount Global](https://www.trendhunter.com/trends/paw-patrol-game), is a free, ad-supported streaming service across the Americas and select regions in Europe. It delivers a variety of content through digital channels, recreating the familiar experience of classic TV broadcasts while offering the convenience of modern streaming.

Pluto TV will offer 120+ days of live esports a year.

Image Credit: Jesper Dahl

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 53% | Activity: 71% | Freshness: 31%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What Makes This Trend Stand Out

- **Live Esports Streaming:** The integration of live esports events into traditional TV-style broadcasts creates a competitive edge for streaming services.
- **Esports and Traditional Sports Parallels:** Providing esports coverage akin to traditional sports broadcasts elevates the legitimacy and viewer engagement of esports competitions.
- **Ad-supported Streaming Models:** The rise of ad-supported streaming channels for niche content like esports opens new revenue streams for content creators and distributors.

### Sectors Adopting This

- **Streaming Services:** The expansion into esports content signifies growth opportunities for streaming platforms targeting younger, gaming-centric audiences.
- **Advertising and Media:** Ad-supported models for streaming channels offer innovative avenues for advertisers to reach specific demographics, particularly in gaming.
- **Esports and Gaming:** Dedicated esports channels bridge the gap between traditional entertainment and interactive gaming, fostering a hybrid viewing ecosystem.

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