# Premium Plus-Size Mattresses The Saatva HD Mattress Offers "Luxury Comfort for the Bigger Body" By Laura McQuarrie | Published 2019-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/plussize-mattress References: [prnewswire](https://www.prnewswire.com/news-releases/saatva-unveils-new-saatva-hd-mattress-300851310.html) & [saatva](https://www.saatva.com/product/mattresses/saatva-hd) Online luxury mattress company Saatva launched Saatva HD as the first-of-its-kind luxury plus-size mattress created for people who weigh between 300 and 500 pounds. The premium mattress boasts a supportive and durable coil base and plush upper layers to deliver "luxury comfort for the bigger body." Notably, the coils used in the mattress are 25% stronger than the industry standard, providing a level of comfort that most mattresses can't deliver. The medium-firm mattress integrates Saatva's patented Spinal Zone active wire, which introduces support at the center third of the mattress, as well as other systems for pressure point relief. Beyond fashion, a range of industries are pushing themselves to create inclusive designs that cater to people with plus-size specific items. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Luxury Plus-size Mattresses:** Disruptive innovation opportunity: Develop premium mattresses specifically designed for plus-size individuals, providing them with luxurious comfort and support. - **Stronger Coil Technology:** Disruptive innovation opportunity: Invent stronger coil systems for mattresses that can provide enhanced durability and support for heavier individuals. - **Inclusive Design:** Disruptive innovation opportunity: Explore inclusive design approaches across various industries to cater to the needs of plus-size individuals. ### Who This Affects Most - **Online Mattress Companies:** Disruptive innovation opportunity: Develop online platforms and brands that cater specifically to the plus-size market, offering a wide range of premium mattresses. - **Mattress Manufacturing:** Disruptive innovation opportunity: Incorporate advanced coil technology and design techniques to create mattresses that provide exceptional comfort and support for plus-size individuals. - **Fashion Industry:** Disruptive innovation opportunity: Redefine fashion standards and offer a diverse range of plus-size specific items to promote inclusivity and cater to the needs of a larger customer base. ## Related on Trend Hunter - [Modern High-Performance Dog Beds](https://www.trendhunter.com/trends/dog-bed1.md) - [Premium Supportive Mattress Designs](https://www.trendhunter.com/trends/supportive-mattress1.md) - [Luxury Mattress Collections](https://www.trendhunter.com/trends/luxury-mattress-collection.md) - [High-Density Memory Foam Mattresses](https://www.trendhunter.com/trends/highdensity-memory-foam-mattress.md) - [Contemporary Luxury Mattresses](https://www.trendhunter.com/trends/luxury-firm-mattress.md) - [Body-Conforming Mattress Expansions](https://www.trendhunter.com/trends/tempuradapt-collection.md) - [High-Tech Mattress Models](https://www.trendhunter.com/trends/sleep-number.md) - [Alignment-Supporting Mattresses](https://www.trendhunter.com/trends/sealy-posturepedic.md) - [Luxury Plant-Based Cooling Mattresses](https://www.trendhunter.com/trends/beautyrest-black.md)