# Curvy Blogger Collections This New Plus-Size Line is Inspired by Fashion Bloggers By Katherine Pendrill | Published 2015-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plussize-line References: [mashable](http://mashable.com/2015/08/05/target-ava-viv-plus-size/?utm_source=feedly&utm_medium=webfeeds) & [pressroom.target](http://pressroom.target.com/multimedia/ava-viv-fall-2015-look-book) [Target](https://www.trendhunter.com/trends/kate-spade-and-target) recently released a sneak peek of its latest plus-size line. As consumers continue to demand a more broad range of sizes, retailers have begun producing more stylish [plus-size clothing collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company). The most recent pieces from Target draw inspiration from recognized plus-size fashion bloggers. Target's new plus-size line is called 'Ava & Viv's' collection and is set to be released on August 15th. The collection was produced in collaboration with fashion bloggers such as Gabi Gregg, Chastity Garner-Valentine and Nicolette Mason. Not only did these top bloggers inspire the new line, but they also served as models for the collection. By consulting with [top fashion bloggers](https://www.trendhunter.com/trends/nara-smith-2), Target's new collection demonstrates a greater desire to engage with consumers and meet their specific needs. The line also targets a younger consumer with a strong social media presence. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Plus-size Fashion:** Retailers have begun producing more stylish plus-size clothing collections as consumers demand a more broad range of sizes. - **Blogger Collaborations:** Target's new plus-size line was produced in collaboration with fashion bloggers and draws inspiration from recognized plus-size fashion bloggers. - **Social Media Targeting:** Target's new plus-size line targets a younger consumer with a strong social media presence. ### Where This Applies - **Fashion Retail:** The fashion retail industry can disrupt traditional clothing sizes and market its product by consulting with fashion bloggers and influencers. - **Marketing and Advertising:** Marketing and advertising industries have the opportunity to engage with consumers and meet their specific needs by collaborating with influencers and targeting social media platforms. - **E-commerce:** The e-commerce industry can disrupt traditional clothing sizes by offering a more broad range of sizes and targeting a younger demographic with a strong social media presence. ## Related on Trend Hunter - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md)